1. What further information would you need to analyse information on market and business needs to identify marketing opportunities?
defining objectives and strategies; establishment of a research plan, collection of secondary information, evaluation of gaps in information and collection of primary data data processing analysis and interpretation of results preparation of a final report providing feedback to clients making amendments to report based on feedback.
2. What trends are revealed by the dairy sales data?
4. You are contracted by an organisation to analyse information on market to identify marketing opportunities. Briefly describe the organisation and its current markets and then present your analysis in the table?.
Information
Analysis
Value to the organisation
Comparative market information