Hr Practices
Dell SWOT analysis 2013 | Strengths | Weaknesses | 1. Brand name valued at $7.5 billion 2. Product customization 3. Environmental record 4. Competency in mergers and acquisitions 5. Direct selling business model | 1. Commodity (computer hardware) products 2. Poor customer services 3. Low investments in R&D 4. Weak patents portfolio 5. Too few retail locations 6. Low differentiation | | Opportunities | Threats | 1. Expand services and enterprise solutions businesses 2. Obtain more patents through acquisitions 3. Strengthen their presence in emerging markets 4. Tablet market growth | 1. Growing demand for smartphones and tablets 2. Profit margin decline on hardware products 3. Slowing growth rate of the laptops market 4. Intense competition |
SWOT Analysis | Strength | 1. Reliability and excellent customer service; brand loyalty
2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
3. Has approximately 11000 employees worldwide
4. The customization of products, online and offline by customers helps them to configure their products as per the needs | Weakness | 1 Market share growth is slow due to competition; Fake products/ imitations affect sales
2. Overdependance on Suppliers
3. Lack of Dell Stores as main business is done online, can be an issue for some customers. | Opportunity | 1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is for Dell | Threats | 1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products
2. People need the quality products at low price which was Dell strength due to it’s customize
SWOT Analysis | Strength | 1. Reliability and excellent customer service; brand loyalty
2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
3. Has approximately 11000 employees worldwide
4. The customization of products, online and offline by customers helps them to configure their products as per the needs | Weakness | 1 Market share growth is slow due to competition; Fake products/ imitations affect sales
2. Overdependance on Suppliers
3. Lack of Dell Stores as main business is done online, can be an issue for some customers. | Opportunity | 1. With increase in e-commerce the online retail stores of Dell provide them better framework to tap new business2. The Direct approach Model of Dell would help them there existing to sell the other IT products, so new product development opportunity is for Dell | Threats | 1. With the increase in innovation in the market the computer systems are becoming outdated, so Dell should constantly come out with new products
2. People need the quality products at low price which was Dell strength due to it’s customize
References: http://www.strategicmanagementinsight.com/swot-analyses/dell-swot-analysis.html http://www.mbaskool.com/brandguide/it-technology/4332-dell.html http://essayandreportwriting.com/academics/report-writing-samples/swot-analysis-of-the-dell-computer-corporation/