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Hrm Case Study
Case Study: GEICO

Case Study: GEICO

GEICO was founded in 1936 in San Antonio, Texas by Leo and Lillian Goodwin. “In the mid-1930s, at the height of the Great Depression, there weren 't many people with the foresight and courage to start up a new company. Yet the husband and wife team were up to the challenge” (GEICO, 2011). The company was established to provide auto insurance for governmental employees in the United States. GEICO was based on the idea governmental employees were safer and more financially dependable than the general public. Under this approach, GEICO was able to cut the middle man, save the company money, and pass savings onto its customers, and employees. Though GEICO no longer limits its customer base to government employees, they continue to operate under the same basic theory with regards to taking care of its employees. This paper will examine GEICO total rewards program.
Determine which Facets of the GEICO Total Rewards Program Align with the Five (5) Top Advantages of a Total Rewards Program Outlined in Chapter 2
“Total rewards is a relatively new term coined by members of the human resources professional community and adopted by human resources associations, such as the Society for Human Resources Management and WorldatWork,” (Chron.com, 2012). GEICO’s total rewards program aligns with the standard total rewards program, which include Compensation, Benefits, Work-Life, Performance & Recognition, and Development & Career Opportunities. GEICO designed their rewards program to reflect the Federal Government’s program. The facets of their rewards program which align with the advantages of the total rewards program include Time off and Leave, Education and Development, Amenities and Perks, Family and Life, and Finance and retirement. Let us take a closer look.

Increased Flexibility
The one-size-fits-all approach to total rewards was divisive and is essentially gone from today’s business environment. As the importance


References: Chron.com. 2012. What Is the Value of Total Rewards Compensation? Retrieved from http://smallbusiness.chron.com/value-total-rewards-compensation-2584.html eHow Money. 2012. What Are the Elements of a Total Rewards System? Retrieved from http://www.ehow.com/about_5484256_elements-total-rewards- system.html#ixzz1kWKvWuyI GEICO. 2011. GEICO 's Story from the Beginning. Retrieved from http://www.geico.com/about/corporate/history-the-full-story/ GEICO Careers. 2012. Total Rewards Program. Retrieved from http://careers.geico.com/working_at_geico/total_rewards_program. WorldatWork. (2007). The WorldatWork handbook of compensation, benefits, & total rewards. Hoboken, NJ: John Wiley & Sons.
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