TABLE OF CONTENTS
1. Introduction………………………………………….3
2. Executive Summary…………………………………3
3. Business environment……………………………….4
4. Macro Economic Scenario………………………….5
5. A Brief History………………………………………6
6. The Company Environment………………………..6
7. PEST Analysis……………………………………….6
7.1. Political Factors………………………………….7
7.2. Economic factors………………………………...7
7.3. Social factors……………………………………..8
7.4. Technological Factors…………………………..11
8. Challenges ahead…………………………………...12
9. Suggestions………………………………………….13
10. Conclusion…………………………………….14
11. References…………………………………….15
Introduction:
This study is an attempt to make a bird’s view of the global strategies of HSBC over last five years and analyze them in the view of the current global financial scenario. This study lays a special emphasis on the emerging trends and opportunities in the emerging economies and tries to analyze the region specific strategies to serve these markets effectively and thus expanding the overall market base of the company.
I. Executive summary
HSBC holdings, one of the world’s oldest financial service conglomerates has been in the lime light in the recent past, especially among the researchers of economics, owing to its consistency of performance in times of global financial meltdown. Its consistency in performance owes a lot to the strong fundamentals it has maintained over more than one and a half century and the quickness in adapting to the changing global financial environment. The group had of course been part of the subprime band wagon of the Western markets, and suffered owing to this in terms of accumulated loss of asset and loans; but its investment in technology and sustainable practice across the globe paid off the time of turbulence. Now the group is all poised to expand itself into the deeps of larger markets and its recent
References: 1. Back to Basic: The current Competitive Strategy of HSBC Bank, Canada- Christopher Patric Sheppard, Simon Fraser University, 2007 2. Strategizing Routine in HSBC, Jonathan Menuhin and John McGee, 2002 3. The Top Executive,24 July, ICFAI Press, Hyderabad, 2009 4. Kotler, P 5. Economic Times, Mumbai Edition, May 12, 2010 6. Micro Finance Focus, 17 Dec