Jerami West
HTT/200
Sunday May 6th 2012
John Laches
Week 4 Assignment - Franchising
There are many resources available in this day and age to help assist someone who is thinking about franchising a business. One of the best resources that I have come across is a website for the International Franchising Association. This website has many tools available for anyone that may be interested in franchising a business. There are 7 main sections of information on this website. The first section of the website is where you start your search for the perfect franchise opportunity. From the drop down menu you can select start a search. This allows you to search the database from hundreds of different opportunities. Scrolling down you can search franchise opportunities by industry, learn about franchising, read blogs about franchising, and find out information about franchising for veterans.
The next block over you can find events sponsored by the International Franchising Association. You can look at the event calendar, get information on the upcoming conference, learn about the symposium, and even get information about the small business summit. The events tab is almost like having a personal assistant to keep you up to date on the many events the IFA are involved with. The event tab is also where you can get information about upcoming webinars, franchise development, and even leadership seminars.
The resource tab is a very valuable source. Whether you’re thinking about franchising or currently have a business, there are many great features on the resource tab. The best benefit on the resource tab is the find a supplier feature. This feature lets you sift through many different suppliers that you may not have known existed. There are also several other features on the resource tab. The second best part of the resource tab is the link to the IFA University. When you click on the link you will be directed to the International
References: Powers, T., & Barrows, C. W. (2006). Introduction to the hospitality industry (6th ed.). Hoboken, NJ: Wiley. "International Franchise Association." International Franchise Association. Web. 06 May 2012. <http://franchise.org/>.