Preview

Huella Case

Satisfactory Essays
Open Document
Open Document
588 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Huella Case
huella online travel huella online travel

Ans 1)
Management problems:- * To ease consumers concerns regarding online travel purchases * To increase Huella’s market share in Hong Kong * To ensure sustainability and growth in the business in terms of profitability

Research problems:- * What are the general trends and buying behaviour of Hong Kong consumers towards travel and vacations (specifically online travel)? * What is the degree of awareness of the Huella brand among the consumers in Hong Kong? * How do the people perceive the Huella brand and its services in comparison with the competitors? * Who all are the major competitors and what are the distinguished services being offered by them?

Information that Huella needs to achieve its goals:- * Which mode of information/advertisement will have a faster and desired effect in the minds of the potential users to be attracted towards Huella’s services? * Which deals/offers are more appealing to the consumers i.e. what their desires are? * Identification of the actual and potential users of online travel portal * Internet connectivity and its speed * Concerns and safety issues of the consumers

Ans 2) Research Proposal
A) Sampling * Sampling units:-each of the member that forms the sample i.e. current and potential users of online travel portal * Sample size:-400-500 * Sample structure:-people who are frequent travellers or those having internet connectivity with desire to travel in future * Sampling method:-stratified random sampling( strata based on the income levels and frequency of the travels) through questionnaire filling -offline or online

B) Methodology * Research technique:-Causal research is required because we need to arrive at quantitative aspects pertaining to the effects of independent variable over dependent variable depicted by the qualitative research already done. * Paired variables:- Independent

You May Also Find These Documents Helpful

  • Powerful Essays

    Y179 Ema

    • 1844 Words
    • 8 Pages

    This report examines a project involving moving a boiler and redecoration of a bedroom. It details the plans and budget for the project, and how the concepts of time-management, task performance and motivation will be applied to assist in the implementation of it. This report concludes that the project is feasible and within budget, and that the aforementioned concepts will significantly improve the outcome of the task.…

    • 1844 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Mt351 Unit 3 Assignment

    • 466 Words
    • 2 Pages

    With the descriptive research done one can move on to causal research. Causal research could also be referred to as conclusive research. This method of research design will be used…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    competitors in the industry ranging from small private companies to large public companies. Recent news…

    • 2813 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    In the article “How Millennials Are Changing Travel”, Amanda Machado paints the recent reports regarding the economy that in various ways influences travel rates, especially for young people.…

    • 697 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Throughout the essay How to Mark a Book the author, Mortimer J. Adler, brings up the idea and topic of what makes a book worthy of being ‘marked up’ and what he considers to be a light read. He uses examples such as Paradise Lost and Gone with the Wind; The latter being deemed not as worthy. The reason being because it simply does not make you think quite as hard as say, something such as the Bible would. It does not require as much thought and conversation with the author. With that being said, what determines if a book is light? If an easy read of fiction could simply fall into this category, perhaps a book such as The Giver would not require as much thought in comparison to Shakespeare’s Hamlet, therefore not worthy of being marked up. The purpose of this essay will be to determine whether or not…

    • 661 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Swot Analysis

    • 469 Words
    • 2 Pages

    There are a few competitors, but offering not totally same service in the same industry.…

    • 469 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Ent 325 Exam 1 Questions

    • 252 Words
    • 2 Pages

    For a well-known company, describe their competitors and evaluate how they stack up against them…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    asdf

    • 568 Words
    • 2 Pages

    what sort of population is represented by the sampling procedure? Discuss the sources of bias in the results…

    • 568 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Disparate Treatment

    • 4057 Words
    • 17 Pages

    Research objectives were guided by the cause and effect analysis of the problem by utilizing the analysis to formulate research question and hypothesis. The research objectives were guided by a literature…

    • 4057 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    biology

    • 596 Words
    • 3 Pages

    Convenience sample Quota sample Purposive/Judgmental sample Snowball/network sample Random samples Sampling ratio Sampling error…

    • 596 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Finagle a Bagel

    • 575 Words
    • 2 Pages

    Competitive: They offer a great variety and new selection, different from the leading companies, on a continual basis. They have great one on one…

    • 575 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Population and Sampling

    • 835 Words
    • 4 Pages

    In the effort of obtaining statistic data from population different factors are collected, analyzed, and summarized to come to a conclusion. To collect a certain data from the population a sample is performed. A part of the population is selected sometimes randomly with the same characteristics. The characteristics sample techniques are performed to save time, are suitable for different types of data or surveys, and saves money. The essential…

    • 835 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In contrast to quantitative methodologies, which focus on causal relationships explicated in terms of observational statements, verifications and predictions, qualitative methodologies (or qualitative inquiry) offer alternative ways of…

    • 9526 Words
    • 39 Pages
    Good Essays
  • Good Essays

    Areas Of Specialization

    • 692 Words
    • 3 Pages

    Possible research method of study (experimental, correlational, observational, case study, interview) and why this one may fit the best…

    • 692 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Sample Methodology

    • 2076 Words
    • 9 Pages

    The purpose of methodology is to compose an underlying paradigm justifying the research methods undertaken (Blaxter et al 2001). The research methods apply to the specific techniques of data collection (Cryer 2000). The strategy of designing research should follow a logical path from methodological choices through to appropriate techniques for data collection (Creswell 2002). Creswell (2002) ensures that if this guideline is followed and the research is conducted in a thorough manner, then it is more likely the research will lead to a successful outcome.…

    • 2076 Words
    • 9 Pages
    Powerful Essays