Increase in the number of smartphones users in Korea as a result of which they have come to value online shopping a lot (an increase of 205% from 2005 to 2011) for the ease of use and convenience that it offers.…
The findings of the study will be presented in three categories: current travel arrangement process, advantages of online reservations and disadvantages of online reservations.…
The purpose of this document is to support and outline the creation of a statistically significant study of the Hong Kong market for Huella Online Travel. With Hong Kong’s online travel market expecting an “annual growth of 97.9% during 2006-2010”, it is imperative for Huella Online Travel to discover what is impeding them from obtaining a greater market share in Hong Kong. After reading the initial study analysis, I agree with your in her decision to hire MarketSense to conduct a new, more quantitative, study of the Hong Kong market.…
that the online travel industry had not picked up in Hong Kong despite the city’s high internet…
Huella Online Travel faces several challenges in penetrating the Hong Kong market. While Hong Kong enjoys one of the highest Internet penetration rate in the world, its tech-savvy people are perplexingly wary of transacting business online. Huella situates itself in this kind of market, where people generally shun e-businesses, including air travel bookings, for perceiving it as a high-risk trade to seeing it as second only to the traditional marketplace.…
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It is clear that bookings over the Internet will become more of normality than even the central reservation call centers. While the number of people who have Internet access approaches 100 million in the United States and 200 million worldwide, research repeatedly indicates that consumers are turning to the Internet for travel-related information. They may not book online (although they will eventually), but they are already comparing hotels online before they pick up their telephone to call central reservations or drive up to the front door of the property.…
* Huella Hong Kong: the online booking company. Regardless of their state-of-the-art technology and their creative business models, their revenue growth has been less than expected in Hong Kong (4%) And their market share for air travel there is very low (2%). Their goal is to increase their market share and grow their revenue.…
Majority of the consumers in Hong Kong are greatly capable of using computer-based platforms. With highly…
Asiatravel.com is a company providing travel services over the internet. The e-business was established in 1995, and aimed to provide a one stop service for customers to plan their travel itinerary, for both business and leisure. According to the company’s chairman, Mr Boh Tuang Poh in his annual report 2004 and 2012, after the SARs and bird flue crisis in 2003, Asiatravel.com revenue had increased from SGD 39.6 million to over SGD100 million in 2011. (AsiaTravel.com, 2004). The company had grown so much, since it was listed in 2001 and showed the growing trend of e-commerce over the last decade. It proves that people are becoming more and more comfortable to do internet transactions to make purchases. E-commerce or e-business offers a huge market for businesses to take advantage of. It has revolutionized the way people plan their travels.…
Huella should take Holistic approach to build brand awareness and shopper confidence. We suggest that Huella engages shoppers by using chat rooms, blogs, and social media sites such us Facebook, Twitter, Youtube were travel experiences and suggestions can be shared. People trust other people more than company.…
this study uses six critical factors that were identified in the literature review as formative…
* Examining the implications of the Internet toward online travel agents: The case study of Lastminute.com…
According to ecommermilo.com 91% of Internet users in Malaysia shop online. The top categories that are shopped via the web are Travel valued at 268 million, followed by insurance at 184 million and Fashion and Accessories at 184 million. In terms of demographics 44.1% of Internet users are male and 55.9% female and the largest age group users are between the ages of 21-29 years old at 48.4%, followed by the age group of under 20’s at 33.2%. The Internet user in Malaysia is highly educated with 89.9% of the users having a university level education.…
Internet poses a dramatic influence on shoppers who longed for a shopping spree but helpless to do so because of pressing commitments. Online shoppers can punter items they fancy especially valuables that unavailable on the local markets. As some goods originated advanced countries, the quality of the products would certainly fulfil…