Asiatravel
Asiatravel.com is a company providing travel services over the internet. The e-business was established in 1995, and aimed to provide a one stop service for customers to plan their travel itinerary, for both business and leisure. According to the company’s chairman, Mr Boh Tuang Poh in his annual report 2004 and 2012, after the SARs and bird flue crisis in 2003, Asiatravel.com revenue had increased from SGD 39.6 million to over SGD100 million in 2011. (AsiaTravel.com, 2004). The company had grown so much, since it was listed in 2001 and showed the growing trend of e-commerce over the last decade. It proves that people are becoming more and more comfortable to do internet transactions to make purchases. E-commerce or e-business offers a huge market for businesses to take advantage of. It has revolutionized the way people plan their travels.
This essay describes how Asiatravel.com makes use of e-commerce for its B2B business, how it includes the good elements in the website, payment system and security, as well as identifies other elements that the company can consider to make the website better.
2. Business to Business to Consumer model (B2B2C)
With reference to the e-commerce model of Asiatravel.com, by the nature of the transactions and the relationships among participants, Asiatravel.com can be classified as Business to Business to Consumer (B2B2C) e-commerce model. B2B2C is described as a combination of B2B and B2C transactions for complete product or service transactions. It is also a collaboration process that creates mutually beneficial service and product delivery channels. According to C Janssen in an article from Techopedia, “B2B2C is a business model where e-commerce businesses and portals, reach new markets and customers by partnering with consumer oriented product and service businesses”. (Cited. http://www.techopedia.com/definition/23169/business-to-business-to-consumer-b2b2c)
2.1. Business to Business Model
In B2B transactions,
This essay describes how Asiatravel.com makes use of e-commerce for its B2B business, how it includes the good elements in the website, payment system and security, as well as identifies other elements that the company can consider to make the website better.
2. Business to Business to Consumer model (B2B2C)
With reference to the e-commerce model of Asiatravel.com, by the nature of the transactions and the relationships among participants, Asiatravel.com can be classified as Business to Business to Consumer (B2B2C) e-commerce model. B2B2C is described as a combination of B2B and B2C transactions for complete product or service transactions. It is also a collaboration process that creates mutually beneficial service and product delivery channels. According to C Janssen in an article from Techopedia, “B2B2C is a business model where e-commerce businesses and portals, reach new markets and customers by partnering with consumer oriented product and service businesses”. (Cited. http://www.techopedia.com/definition/23169/business-to-business-to-consumer-b2b2c)
2.1. Business to Business Model
In B2B transactions,
Cited: http://www.webs.com/blog/2012/02/28/6-key-elements-to-a-good-website/, 12 April 2013).