Human Behavior Quiz Paper

The more consistent an individual is on all status dimensions, the greater the degree of _____ for the individual.
A) status maturity
B) status permanence
C) status inflexibility
D) status crystallization
E) status flexibility
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Correct Answer(s): D

Correct
2.
In experiments, the power of groups to influence an individual to agree with the incorrect judgment of the others is known as the _____.
A) group effect
B) Asch phenomenon
C) Skinner effect
D) Pavlov phenomenon
E) follower effect
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Correct Answer(s): B

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3.
A family purchase decision differs from an organizational decision
in _____.
A) the level of emotion involved
B) the involvement of multiple people in the decision
C) the absence of time pressure
D) the fact that different people play different roles in the purchase
E) all of the above

Feedback: Chapter 6 - page 199
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Correct Answer(s): A

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4.
People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept and they become withdrawn.
A) Healthy Indulgers
B) Ailing Outgoers
C) Healthy Hermits
D) Frail Recluses
E) Ailing Indulgers
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Correct Answer(s): C

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5.
Individuals born between 1977 and 1994 belong to which generation?
A) baby boom
B) Generation X
C) Generation Y
D) Generation Z
E) Millennial generation
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Correct Answer(s): C

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6.
Barbara is 72 years old and has been a widow for almost three years. She would be labeled _____.
A) "single by death"
B) "single by choice"
C) "single by circumstance"
D) "single again"
E) "unwillingly single"
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Correct Answer(s): C

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7.
Which of the following is a reason why women are an important target market?
A) Women-headed households represent almost 50 percent of all households.
B) Women are homogeneous as a group, which makes marketing to them easier.
C) A high percentage of women work outside the home.
D) Women's purchasing power now equals men's purchasing power.
E) all of the above
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Correct Answer(s): C

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8.
The Martins' household income is $123,000 per year. However, this family estimates that they have $45,000 available to spend on nonessentials such as vacations and entertainment. The $45,000 represents the Martins' _____.
A) objective discretionary income (ODI)
B) adjusted gross income (AGI)
C) adjusted discretionary income (ADI)
D) subjective discretionary income (SDI)
E) subjective gross income (SGI)
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Correct Answer(s): D

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9.
Which of the following statements is FALSE regarding Americans' environment-oriented values?
A) Americans have long valued cleanliness.
B) Americans traditionally have not been very receptive to change.
C) American's risk-taking orientation seems to be moving more toward taking risks.
D) Traditionally, nature was viewed as an obstacle.
E) Americans are shifting back to a focus on performance rather than status.
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Correct Answer(s): B

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10.
Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?
A) cause marketing
B) social marketing
C) personal marketing
D) a and b
E) a, b, and c
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Correct Answer(s): D

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11.
Most economically developed societies are legitimately referred to as _____ societies.
A) marketing
B) proactive
C) consumption
D) competitive
E) enhanced
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Correct Answer(s): C

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12.
Which of the following is a key aspect regarding consumer behavior?
A) Organizations are applying theories and information about consumer behavior on a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex, multidimensional process.
D) Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.
E) all of the above
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Correct Answer(s): E

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13.
Which of the following refers to how children learn with respect to consumption?
A) the process of consumer socialization
B) the rate of consumer socialization
C) the impact of consumer socialization
D) the content of consumer socialization
E) the influence of consumer socialization
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Correct Answer(s): A

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14.
Consumers 55 years of age and over constitute the _____ market.
A) baby boom
B) mature
C) generational
D) gerontological
E) aging
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Correct Answer(s): B

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15.
Sam is a healthy 75 year old man. He is a retired attorney, has a substantial retirement income, and is a member of several social groups that travel, help others, and encourage life-long learning. Which of the following is most likely true about Sam?
A) Sam's cognitive age is less than 75.
B) Sam's cognitive age is 75.
C) Sam's cognitive age is greater than 75.
D) Sam's cognitive age is 50.
E) Sam's cognitive age is 85.
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Correct Answer(s): A

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16.
Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is
selling?
A) a product
B) a service
C) a bundled product
D) a bundled service
E) an experience
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Correct Answer(s): E

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17.
Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior?
A) diversity
B) uniformity
C) fatalistic
D) individualism
E) status
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): D

Correct
18.
Tracking consumers' online activity and delivering specific banner ads based on that activity is known as _____.
A) clickstream
B) blogging
C) spam
D) behavioral targeting
E) electronic targeting
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Correct Answer(s): D

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19.
_____ deals with the mature market and is based on the theory that people change their outlook on life when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or developing chronic health conditions.
A) demographics
B) gerontographics
C) cognitive psychology
D) cohort analysis
E) generational analysis
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Correct Answer(s): B

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20.
What is a major difference between the full nest II and delayed full nest I stages of the household life cycle?
A) income
B) age of the parents
C) age of the children
D) number of children
E) years married
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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21.
Carlos is attempting to segment the market for his company's products. Where should he begin?
A) set objectives
B) identify product-related need sets
C) group customers with similar need sets
D) describe each group
E) select an attractive segment(s) to serve
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Correct Answer(s): B

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22.
Approximately what percentage of the U.S. population has completed college?
A) 30%
B) 43%
C) 50%
D) 75%
E) 87%

Feedback: Chapter 4 - page 112
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Correct Answer(s): A

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23.
Several consumers rely on information they obtain from others they see as knowledgeable about a specific product they are interested in purchasing (i.e., opinion leaders) as well as information they learn from marketing communications (i.e., advertisements) and other people that are not experts in the product category. Which type of communication flow does this represent?
A) direct
B) two-step
C) multistep
D) rapid
E) efficient
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Correct Answer(s): C

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24.
Normative influence is sometimes referred to as _____ influence.
A) utilitarian
B) coercive
C) functional
D) value-expressive
E) conformist

Feedback: Chapter 7 - page 226
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Correct Answer(s): A

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25.
Which of the following is an example of cause-related marketing (CRM
A) A company donates $10,000 to a school to purchase computers.
B) A company recognizes alternative lifestyles among its employees and allows benefits accordingly.
C) A company donates $1 to Diabetes research for every purchase of its product by consumers.
D) A company features educational health information in its product advertising.
E) A company hires physically challenged employees.
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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26.
It is critical that a firm consider value from which perspective?
A) the competition's
B) the firm's
C) the customer's
D) the government's
E) the industry's
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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27.
John doubts the sincerity of marketers who claim that they will donate to a cause if he purchases their product. He doesn't believe that they will make a difference because he thinks that marketers are only concerned with profits and probably only donate a small portion of their profits to the stated cause. John is best described as belonging to which group of consumers?
A) skeptic
B) balancer
C) attribution-oriented
D) socially concerned
E) apathetic
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Correct Answer(s): A

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28.
Which of the following aspects is evaluated when determining a firm's ability to meet customer needs?
A) financial condition
B) general managerial skills
C) production capabilities
D) technological sophistication
E) all of the above
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Correct Answer(s): E

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29.
With respect to advertising, _____ opinion leadership can involve presenting the results of surveys showing that a high percentage of either knowledgeable individuals or typical users recommend the brand.
A) simulating
B) stimulating
C) parroting
D) modeling
E) faking

Feedback: Chapter 7 - page 236
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Correct Answer(s): A

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30.
Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?
A) rituals and traditions
B) similarity
C) brand traditions
D) brand festing
E) consumers of kind

Feedback: Chapter 7 - page 221
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Correct Answer(s): A

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31.
Roughly what percentage of children are born to unmarried mothers, a percentage that has risen by thirteen percentage points since 1990?
A) 10
B) 25
C) 40
D) 50
E) 66

Feedback: Chapter 6 - page 193
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Correct Answer(s): C

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32.
Which type of participants in social media tend to be older, are online but don't participate in social media
A) creators
B) critics
C) joiners
D) spectators
E) inactives
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): E

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33.
Which of the following is NOT a segment used to describe consumers with respect to their environmental activism?
A) Respectful Stewards
B) New Green Mainstream
C) Proud Traditionalists
D) Skeptical Individuals
E) Green Naives

Feedback: Chapter 3 - page 86
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Correct Answer(s): B

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34.
Which consumer group is driven by a desire to help with respect to cause-related marketing programs?
A) skeptic
B) balancer
C) attribution-oriented
D) socially concerned
E) apathetic
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): D

Correct
35.
Why is China very attractive to marketers around the world?
A) because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures
B) Chinese consumers are very brand loyal
C) they are the heaviest users of the Internet
D) Chinese teens are easier to understand because they are less "trendy" than teenagers from other countries
E) because of its massive population, rising income, and emerging youth market
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): E

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36.
Ashley and her husband just had their first child. Ashley was married previously, and her two young children from that marriage also live with Ashley and her current husband. Which type of family is this?
A) nontraditional family
B) traditional family
C) multigenerational family
D) secondary family
E) stepfamily
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Correct Answer(s): E

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37.
What is the approximate population of the United States today?
A) 100 million
B) 249 million
C) 316 million
D) 350 million
E) 498 million

Feedback: Chapter 4 - page 110
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Correct Answer(s): C

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38.
Which of the following characterizes opinion leaders?
A) younger
B) older
C) enduring involvement in the product or activity
D) highly educated
E) high income
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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39.
Hispanics who identify most strongly with their Hispanic subcultures are most likely to engage in _____.
A) wife-dominated decisions
B) husband-dominated decisions
C) joint decisions
D) child-dominated decisions
E) none of the above
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B

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40.
Potential obstacles to rapid market acceptance of an innovation are known as
A) diffusion delayers
B) laggards
C) diffusion inhibitors
D) diffusion detractors
E) minimizers
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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41.
Stages of the household life cycle are based on ____.
A) age of the adult members
B) marital status of the adult members
C) presence of children
D) age of children
E) all of the above
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): E

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42.
A shift away from a competition oriented society would most likely affect _____.
A) sales force compensation
B) the types of decision rules used
C) the use of comparative advertising
D) the use of price as a competitive weapon
E) all of the above
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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43.
Which of the following is a segment used to describe consumers with respect to their environmental activism?
A) True Blues
B) Eco-Centrists
C) Ailing Recluse
D) Healthy Hermits
E) Green Earths
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B

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44.
_____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.
A) value promotions
B) brand equity
C) distribution
D) market segmentation
E) marketing communications
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): E

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45.
John doesn't know very much about electronic equipment, but he wanted to get his girlfriend an MP3 player for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a(n) _____.
A) market maven
B) opinion leader
C) interpreter
D) screener
E) market leader
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B

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46.
Todd is fifteen years old and really enjoys using the Internet. Compared to his friends and family, he has greater knowledge about the Web-based marketplace, has more expertise in searching out and finding information and resources on the Web, and really enjoys helping others by providing information found on the Web. Todd is called a(n) _____.
A) techie
B) internet maven
C) geek
D) market maven
E) internet browser
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B

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47.
Whether or not a new idea, practice, or product is an innovation is determined by:
A) statements made by a celebrity spokesperson
B) product demonstration in an infomercial
C) the perception of the potential market
D) an objective measure of technological change
E) packaging that states "new and improved"
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): C

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48.
Xavier was born in 1940. He was too young to remember World War II, and he matured during the prosperous years of the 1950s and early 1960s. His favorite singer was, and still is, Elvis Presley. To which generation does he belong?
A) pre-Depression generation
B) Depression generation
C) baby boom generation
D) Generation X
E) Generation Y
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B

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49.
Which of the following is NOT a description of the household life cycle stage known as "Empty Nest I: Middle-Aged with No Children"?
A) married couples who have never had children
B) second marriages in which children from a first marriage are not living with the parent
C) married couples whose children have left home
D) married couples who have adopted children who are still living at home
E) all of the above are characteristics of this household life cycle stage
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): D

Correct
50.
The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _____.
A) need set
B) target market
C) customer set
D) strategic market
E) primary market
Table for Individual Question Feedback Points Earned: 2.0/2.0
Correct Answer(s): B