Case Study 2-2. Pg. 57
Case Questions:
1) How effectively is Brandy Barclay presenting herself as a brand (or a unique individual)?
2) What suggestions can you offer Brandy Barclay for presenting herself as a strong individual more effectively?
3) To what extent do you think that Brandy’s high self-esteem reached the point of narcissism?
Brandy Barclay, she is representing herself ineffectively. Her self-confidence is carried to the extreme, she is so self-centered that she presented her-self as a brand, she has a business card which contains loads of details about her skills and strengths on the back, and she even laminated the card and has a hologram with 3d look. When she asked why she would like to join the hotel company, she proves that she is a poor listener too. She attempt to dominate the conversation and she respond that she would prefer to join the company as a vice president when she in interviewing for an administrative assistant position. Now is true that while most of us that are careful to avoid over-advertising our talents that might not be the best way to land a job. Is just people like Brandy Barclay are taking all her qualities to extreme. Your personal brand is all about who you are and what you want to be known for. In this case, Brandy Barclay she wants to be known as a strong individual, and she wants to show that she is perfect for the job. In order to present herself as a strong individual more effectively she should be polite, and have knowledge about the topic of interview. The introduction of herself should be more formal and professional. Always to remember to listen to questions of the interviewer carefully and answer as intellectually and confidently possible. Brandy’s high self-esteem reached the point of narcissism when she started to describe herself as “so unique person’ .She has extremely positive view of herself combined with limited empathy for others. The fact that she has a 3d picture on