Human Resource - Portfolio
1 Introductory section
1.1 Background of Kimberly-Clark Australia
Kimberly-Clark Australia is a subsidiary of the US-based Kimberly-Clark Corporation that makes, markets, and sells market-leading health and hygiene products, such as Wondersoft®, Viva® paper towels, Thick & Thirsty®, Huggies® nappies , Snugglers® Kleenex® facial tissues, and other consumer brands, and Tecnol*, Kimcare*, Workforce*, and other business brands (Kca.com.au n.d.).
Kimberly-Clark Australia (KCA) has market leadership in six out of the eight categories they trade in. This has been achieved through a combination of superior products effective brand positioning and effective communication with the target market. There are three business make up by KCA: consumer products divisions, professional Division, and Health Care Division, Kimberly-Clark Australia is a global company with over 1650 employees and has annual sales revenue of approximately $1 billion. The company is committed to being a social and environmentally responsible corporate citizen (Kca.com.au n.d.).
1.2 Strategic purposes of KCA
KCA has set up their vision clearly and strongly relate to their stragetic puropses: “A shared commitment to be world class, growing through quality, service & innovation.” Their mission is: “To enhance the health, hygiene and wellbeing of everyone, everywhere.” These vision and mission were developed by their employees who firmly believe business success is achieved only through teamwork and individual achievement. They are committed to realising their vision, and having fun along the way (Kca.com.au n.d.).
1.3 The nature of the job position
Marketing managers pay a significant role in KCA, because KCA is a product-focused organization. In order to increase the market share, territorial marketing manager is important for KCA to implement the marketing strategy.
1.4 Objective
Developing this portfolio can be used as a tool for KCA human resources department in achieving the
1.1 Background of Kimberly-Clark Australia
Kimberly-Clark Australia is a subsidiary of the US-based Kimberly-Clark Corporation that makes, markets, and sells market-leading health and hygiene products, such as Wondersoft®, Viva® paper towels, Thick & Thirsty®, Huggies® nappies , Snugglers® Kleenex® facial tissues, and other consumer brands, and Tecnol*, Kimcare*, Workforce*, and other business brands (Kca.com.au n.d.).
Kimberly-Clark Australia (KCA) has market leadership in six out of the eight categories they trade in. This has been achieved through a combination of superior products effective brand positioning and effective communication with the target market. There are three business make up by KCA: consumer products divisions, professional Division, and Health Care Division, Kimberly-Clark Australia is a global company with over 1650 employees and has annual sales revenue of approximately $1 billion. The company is committed to being a social and environmentally responsible corporate citizen (Kca.com.au n.d.).
1.2 Strategic purposes of KCA
KCA has set up their vision clearly and strongly relate to their stragetic puropses: “A shared commitment to be world class, growing through quality, service & innovation.” Their mission is: “To enhance the health, hygiene and wellbeing of everyone, everywhere.” These vision and mission were developed by their employees who firmly believe business success is achieved only through teamwork and individual achievement. They are committed to realising their vision, and having fun along the way (Kca.com.au n.d.).
1.3 The nature of the job position
Marketing managers pay a significant role in KCA, because KCA is a product-focused organization. In order to increase the market share, territorial marketing manager is important for KCA to implement the marketing strategy.
1.4 Objective
Developing this portfolio can be used as a tool for KCA human resources department in achieving the