Hungry Man
Market Profile
Yearly Sales in Canada Frozen Food Market 2006-2007
Year $ Billion CAD $ Billion % Growth 2006 4.0 4.3 2.70%
2007 4.1 4.4 2.60%
Evidently, there was a growth of 2.70% in 2006 in the Canadian Frozen food market but there was a decrease of only .10% in 2007. Hungry-MAN predicts that there will be an increase of .10% by 2010. Hungry-Man’s goal is to increase the growth of frozen food by .10% by 2012 making it a total of 2.80% Growth in the market.
Market Share
Canadian Frozen Food Market Segmentation 2007
Category % Share
Frozen ready meals 39.20%
Frozen fish/seafood 13.80%
Frozen pizza 12.70%
Frozen vegetables 9.40%
Frozen bakery products 7.10%
Other 17.80%
TOTAL 100.0%
According to this Frozen Food Market Segmentation, frozen ready-made meals takes up the majority of volume. Frozen fish/seafood is second in the industry. With this information, Hungry-Man has determined that it is in good position within the market.
Industry Growth
Canadian Frozen Food Market Value Forecast: $Billion 2007-2012
YEAR $BILLION C$BILLION %GROWTH
2007 4.1 4.4 2.60%
2008 4.2 4.6 2.60%
2009 4.4 4.7 2.60%
2010 4.5 4.8 2.70%
2011 4.6 4.9 2.80%
2012 4.7 5.1 2.80%
Due to the recession that occurred in 2008, the frozen food market was affected most within the industry. This information allowed Hungry-Man to market its product in many new directions which resulted in constant growth over the next four years. Hungry-Man predicts that there will be a sales increase in the frozen food industry, due to the increasing number of working consumers. Consumers don’t have the time to make full meals any more.
Relevant Trends within the Industry
With more and more people being health conscious Hungry-Man is constantly striving for ways to introduce healthier products to the market. This includes low sodium meals, low carbohydrate meals, zero Trans fat meals, and other alternatives for exceptionally health conscious consumers
Yearly Sales in Canada Frozen Food Market 2006-2007
Year $ Billion CAD $ Billion % Growth 2006 4.0 4.3 2.70%
2007 4.1 4.4 2.60%
Evidently, there was a growth of 2.70% in 2006 in the Canadian Frozen food market but there was a decrease of only .10% in 2007. Hungry-MAN predicts that there will be an increase of .10% by 2010. Hungry-Man’s goal is to increase the growth of frozen food by .10% by 2012 making it a total of 2.80% Growth in the market.
Market Share
Canadian Frozen Food Market Segmentation 2007
Category % Share
Frozen ready meals 39.20%
Frozen fish/seafood 13.80%
Frozen pizza 12.70%
Frozen vegetables 9.40%
Frozen bakery products 7.10%
Other 17.80%
TOTAL 100.0%
According to this Frozen Food Market Segmentation, frozen ready-made meals takes up the majority of volume. Frozen fish/seafood is second in the industry. With this information, Hungry-Man has determined that it is in good position within the market.
Industry Growth
Canadian Frozen Food Market Value Forecast: $Billion 2007-2012
YEAR $BILLION C$BILLION %GROWTH
2007 4.1 4.4 2.60%
2008 4.2 4.6 2.60%
2009 4.4 4.7 2.60%
2010 4.5 4.8 2.70%
2011 4.6 4.9 2.80%
2012 4.7 5.1 2.80%
Due to the recession that occurred in 2008, the frozen food market was affected most within the industry. This information allowed Hungry-Man to market its product in many new directions which resulted in constant growth over the next four years. Hungry-Man predicts that there will be a sales increase in the frozen food industry, due to the increasing number of working consumers. Consumers don’t have the time to make full meals any more.
Relevant Trends within the Industry
With more and more people being health conscious Hungry-Man is constantly striving for ways to introduce healthier products to the market. This includes low sodium meals, low carbohydrate meals, zero Trans fat meals, and other alternatives for exceptionally health conscious consumers