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Hyundai Motors Crm Point

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Hyundai Motors Crm Point
LOVELY PROFESSIONAL UNIVERSITY

CUSTOMER RELATIONSHIP MANAGEMENT- MGT 633

HYUNDAI COMPANY-AUTOMOBILE INDUSTRY

Submitted By: puspendra singh mobile no 09023286232
Rg. No.10903337
R1807B56
MBA 4rd Sem.

Submitted To:
Miss savita mam
Lect. of CRM
LSB.

Hyundai Motor Company Hyundai Motor Company (KRX: 005380), a division of the Hyundai Kia Automotive Group, is the world's largest automaker by profit, the world’s fourth largest automaker by units sold[ and the world's fastest growing automaker. Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons around the world, Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide. The Hyundai logo, a slanted, stylized 'H', symbolizes the company shaking hands with its customer. Hyundai translates from the word "modernity", and is pronounced as "Hyon-dae" in Korean. Business In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5% stake for $900 million. Hyundai has invested in manufacturing plants in the North America, China, Czech Republic, Pakistan, India, and Turkey as well as research and development centers in Europe, Asia, North America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached



References: Kumar Sinha customer relationship management

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