Lucas was signed to Atlantic records in 2016 after releasing his first solo mixtape Along Came Joyner, which featured the song speculated to have started his rise in prominence "Ross Capicchioni" (Thomas). Afterwards, Lucas went on to make “I’m Not Racist” which is likely his most noteworthy hit yet. “I’m Not Racist” likely utilized ethos to reach the partisan members of Lucas’s audience so they could sympathize with either of the speakers in the song, then later learn that they can come together despite their differences, such as the two men in the music video. Lucas likely also utilized the controversy surrounding “I’m Not Racist” to catch the public’s attention through the media, individual’s misguided indignation, and other …show more content…
This can be taken as an exaggeration of how some individuals and certain advocates of various ideologies will typically try taking the highroad to make themselves look better while disrespecting someone they are not fond of just as much. The alt-right man in the video continues to berate the black man based on assumptions made over negative stereotypes about the African American race, making it seem as though the alt-right man is focusing all his hatred towards this other individual making him into some kind of an outlet for his prejudice. The alt-right man in the video continues to scorn the black man over assumptions without regard for any of his responsibilities. Afterwards, the alt-right man begins talking about how he has members of his family that are black as an attempt to shift any accusations of racism away from himself. Following this, the alt-right man proceeds to talk about how the United States should try harder to keep Mexicans out or at least move them to lower income areas to shift his prejudice and possibly relate with the black man he’s talking to. Next, the alt-right man narcissistically holds himself to a metaphorical pedestal for looking up to historical figures like Einstein while he assumes the