The book, Iacocca: An Autobiography, has been written by lee Iacocca (co-authored by William Novak). Lido Anthony Iacocca famously known as "Lee" Iacocca was born on October 15, 1924 and is an American industrialist and the author of one of America's success stories, who managed to turn around a dying Chrysler in the 80s was a phenomenon in that period of time and his autobiography was one of the best-sellers.
He is the author and Co-author of several books like, Iacocca: An Autobiography, Where have all the leaders gone? and Talking Straight.
This book, “Iacocca: An Auto Biography is the first book written by Lee and it covers almost every major aspect of his life. i.e from the time when his father came to the US, to his school days till he was made the CEO at Chrysler.
He wrote this book because everyone was asking him about WHY Henry Ford fired him & how he got to be successful & how did he turn Chrysler around. However, he wanted these answers to be authentic and coming from the person directly involved in the questions. That is why he states:
“The truth is that, I wrote this book to set the record straight (and to keep my mind straight), to tell the story of my life at Ford and at Chrysler the way it really happened”
He further tells his story regarding what happened in Ford and how he was booted out from there, just months before he was about to retire
This book has a good flow and encompasses intellectual qualities like simplicity and clarity in language. Moreover, it also reflects a lot of emotional qualities such as wit, humor, satire and anger. Furthermore, the writer uses the metaphors and similes with ease and firm grasp on them. Like in the very beginning of the book,Lee explains how painful it was for him and his family and what his family had to go through as he was dismissed from Ford by Henry Ford.
“They were the innocent victims of the despot whose name was on the building… Even today, their pain is what