Ibm Case Study
INDEX
Description Page No
1. Introduction 3
2. Economic Data 4
3. PESTLE Analysis 7
4. Ratio Analysis 8
5. SWOT Analysis 13
6. Appendix 14
7. References 16
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International Business Machines is a multinational company which is involved in the development of Information Technology infrastructure along with providing solutions to IT issues. It also undertakes research for new technologies, both software and hardware and thus transforming them into new products. IBM was incorporated in the State of New York on June 16, 1911 as the Computing-Tabulating-Recording Co. (C-T-R). In 1924, C-T-R adopted the name International Business Machines Corporation. [ibm.com: 2011].
In 2010, IBM was ranked the 20th biggest firm in the US by Fortune Magazine. It currently employs 400,000 people, working in different fields providing various IT services like outsourcing, Middleware, Server, Security, Storage and Data, Business continuity and Integrated Communications. It has also contributed to the Information Technology Industry by innovating business products like servers, systems, networks, internet security and the likes.
IBM UK is a part of the parent company, employing 20,000 people who are involved in providing consulting and outsourcing services, along with developing business software’s and high-end microprocessors. The IBM motto “THINK” helps to understand the strategy of the company, and explains the amount of money that IBM invests into research and development.
Inflation generally means the rise in price measured against the purchasing power. We have considered CPI (Consumer Price Index) inflation, which measures the impact of price on the consumer and which
Description Page No
1. Introduction 3
2. Economic Data 4
3. PESTLE Analysis 7
4. Ratio Analysis 8
5. SWOT Analysis 13
6. Appendix 14
7. References 16
[pic]
International Business Machines is a multinational company which is involved in the development of Information Technology infrastructure along with providing solutions to IT issues. It also undertakes research for new technologies, both software and hardware and thus transforming them into new products. IBM was incorporated in the State of New York on June 16, 1911 as the Computing-Tabulating-Recording Co. (C-T-R). In 1924, C-T-R adopted the name International Business Machines Corporation. [ibm.com: 2011].
In 2010, IBM was ranked the 20th biggest firm in the US by Fortune Magazine. It currently employs 400,000 people, working in different fields providing various IT services like outsourcing, Middleware, Server, Security, Storage and Data, Business continuity and Integrated Communications. It has also contributed to the Information Technology Industry by innovating business products like servers, systems, networks, internet security and the likes.
IBM UK is a part of the parent company, employing 20,000 people who are involved in providing consulting and outsourcing services, along with developing business software’s and high-end microprocessors. The IBM motto “THINK” helps to understand the strategy of the company, and explains the amount of money that IBM invests into research and development.
Inflation generally means the rise in price measured against the purchasing power. We have considered CPI (Consumer Price Index) inflation, which measures the impact of price on the consumer and which