Ict and Socia Media in Tourism
Topic: Evaluate the effects (positive and negative) of user generated data on tourism decision making.
The tourism industry is a rapidly thriving industry that accounts as the main source of revenue for many regions worldwide. As the industry grows, more and more attention is being paid to the use of user generated data to enhance the decision making process in a tourism perspective. The use of user generated data in a tourism discipline is somewhat interesting as many organisations utilise user generated data for a variety of motives, however the central focus being for decision making. In the following paragraphs, an evaluation of both the positive and negative impacts of user generated data on decision making will be addressed with particular consideration to the tourism industry and a take on social media influences.
User generated data encompasses a different variety of media content in the scope of modern communications technology that is used in a series of applications (Ayeh, Au, & Law, 2013). User generated data is also gathered via digital media technologies and open source free software. Nevertheless, research by Hvass and Munar (2012) suggest that in the last decade there has seen a huge shift in user generated data and content towards an interest in social media. Social media is now more than ever a vital marketing tool for tourism operators as it acts as a gateway for tourism organisations to interact directly with consumers via internet. Due to the fact that technology is a rising and fundamental resource today with more people gaining access to the internet through technology devices, it is reasonable that social media have been adopted by consumers to seek recommendations and references of tourism based products and services. The greatest benefit of user generated data extracted by tourism organisations is the for the primary use of conducting and creating tourism products and services based on user generated data (Law, Leung, &
The tourism industry is a rapidly thriving industry that accounts as the main source of revenue for many regions worldwide. As the industry grows, more and more attention is being paid to the use of user generated data to enhance the decision making process in a tourism perspective. The use of user generated data in a tourism discipline is somewhat interesting as many organisations utilise user generated data for a variety of motives, however the central focus being for decision making. In the following paragraphs, an evaluation of both the positive and negative impacts of user generated data on decision making will be addressed with particular consideration to the tourism industry and a take on social media influences.
User generated data encompasses a different variety of media content in the scope of modern communications technology that is used in a series of applications (Ayeh, Au, & Law, 2013). User generated data is also gathered via digital media technologies and open source free software. Nevertheless, research by Hvass and Munar (2012) suggest that in the last decade there has seen a huge shift in user generated data and content towards an interest in social media. Social media is now more than ever a vital marketing tool for tourism operators as it acts as a gateway for tourism organisations to interact directly with consumers via internet. Due to the fact that technology is a rising and fundamental resource today with more people gaining access to the internet through technology devices, it is reasonable that social media have been adopted by consumers to seek recommendations and references of tourism based products and services. The greatest benefit of user generated data extracted by tourism organisations is the for the primary use of conducting and creating tourism products and services based on user generated data (Law, Leung, &