Critically Appraise Bath as a Tourist Destination.
Critically appraise Bath as a tourist destination.
1. Investigate the image of Bath as a tourist destination (what types of tourism are present?)
In order to investigate the image of Bath as a tourist destination, the theory behind tourist destination images must be considered. So as to identify the different types of tourism that may be present in Bath and therefore create the destination image. For example Jenkins (1999) provides us with the most commonly cited definition of tourist destination image which is by Crompton (1979, p18) ‘The sum of beliefs, ideas and impressions that a person has of a destination’. These ‘beliefs, ideas and impressions’ are all influenced by a number of factors that are illustrated by Stabler (1988) in Figure 1.
Stabler (1988) acknowledges that the factors are split into supply and demand factors. Demand factors include influences that a person acquires throughout life and this in turn creates an individual motivation. Supply factors are the outside influences that is created through the consumption of media and marketing, how other people wish us to view a destination.
Figure 2. by Gunn (1972) explores the demand factors in Figure 1. by analysing the timeline of the image and how it changes for each person according to the influences they receive.
This is also demonstrated by Balogu & McCleary (1999) in Figure 3, by exploring further factors that influence destination image.
Figure 3. A general framework of destination image formation.
All of these figures demonstrate how outside media/marketing factors, personal and psychological factors can influence a persons perception of a destination. (Ryan and Gu 2008) point out that the image itself is the beginning point of tourists expectation, which is eventually a determinant of tourists behaviour. The behaviour of the tourists and their motivations to visit a destination then determines what type of tourist they will be and what type of tourism will
1. Investigate the image of Bath as a tourist destination (what types of tourism are present?)
In order to investigate the image of Bath as a tourist destination, the theory behind tourist destination images must be considered. So as to identify the different types of tourism that may be present in Bath and therefore create the destination image. For example Jenkins (1999) provides us with the most commonly cited definition of tourist destination image which is by Crompton (1979, p18) ‘The sum of beliefs, ideas and impressions that a person has of a destination’. These ‘beliefs, ideas and impressions’ are all influenced by a number of factors that are illustrated by Stabler (1988) in Figure 1.
Stabler (1988) acknowledges that the factors are split into supply and demand factors. Demand factors include influences that a person acquires throughout life and this in turn creates an individual motivation. Supply factors are the outside influences that is created through the consumption of media and marketing, how other people wish us to view a destination.
Figure 2. by Gunn (1972) explores the demand factors in Figure 1. by analysing the timeline of the image and how it changes for each person according to the influences they receive.
This is also demonstrated by Balogu & McCleary (1999) in Figure 3, by exploring further factors that influence destination image.
Figure 3. A general framework of destination image formation.
All of these figures demonstrate how outside media/marketing factors, personal and psychological factors can influence a persons perception of a destination. (Ryan and Gu 2008) point out that the image itself is the beginning point of tourists expectation, which is eventually a determinant of tourists behaviour. The behaviour of the tourists and their motivations to visit a destination then determines what type of tourist they will be and what type of tourism will