The mission, values and key objectives of an organisation and assess the influence of stakeholders
Mission, values and key objectives are of high significance to any organisation. An organisation will state a mission that will describe the function or role it aims to provide in the form of products or services. Although the focus is long term it puts perspective on the short term so that the long-term goals can be met. The values or beliefs of an organisation are basically how they want to be perceived in the way that the organisation conducts itself. This can run all the way through the organisation from the products and services it provides to how the employees are treated and conduct themselves in and out of the workplace. The key objectives of an organisation are the goals and results that they aim to achieve over a certain amount of time.
The mission is influenced by most stakeholders however some more than others. It is more likely that the internal and external stakeholders will hold more influence on the mission. This is because the employees, managers and shareholders will all be striving for the same function it aims to provide in the products or services it provides.
The internal and external stakeholders will mainly influence the values or an organisation. The internal stakeholders such as employees and managers will want the organisation to be conducted in a particular way. The managers will want all employees to follow the codes of behaviour they set for them. The employees will want to know that the organisation they work for has morals and standards and isn’t viewed in a negative way by external stakeholders and the general public. Not all employees are just focused or motivated by money, having a mission and values could help employees stay motivated and give them the job satisfaction that they aim for.
The external stakeholders such as the
References: Business Essentials Business Environment BBP Learning Media Ltd 2010 Basics of Developing Mission, Vision and Values Statements Available from: http://managementhelp.org/strategicplanning/mission-vision-values.htm Stakeholders and How They Affect Your Business by Ian Worthington on 9th February 2009 Available from: http://www.improvementandinnovation.com/features/articles/stakeholders-and-how-they-affect-your-business