Stakeholders
Autonomy
Respect for Persons
Confidentiality
1: You, CIO
You have the right to make your own decisions and operate your business in a way in which maximizes profits and treats customers with respect.
You have the duty to take actions based on ethical standards that are in line with respect for others, their rights and not selling customer information to illegal or unethical companies.
You have the duty to respect the privacy of customers’ personal information and buying habits.
2:Customer
They have the duty to make their own decisions about their personal information from notice and choice provided by the company (Asay, 2013).
They have the duty to respect the responsibility of the company to make profit and honor their right to use personal information if granted consent.
They have the duty to respect the action of a company to use their information and to act responsibly by understanding what they are accepting, given proper notice and choice.
3: Third-party company
They have the duty to their stockholders to make a profit and the right to use legally purchased information to do so.
Third-party companies have a duty and ethical responsibility to act in a way which respects the privacy of their own customers as well as the individual’s information they may be benefiting from.
As the beneficiary of once confidential, personal information, they have the duty to use that information in a manner in which their actions will not compromise a person’s security.
Clark D. Asay,Consumer Information Privacy and the Problem(s) of Third-Party Disclosures, 11 Nw. J. Tech. & Intell. Prop.321 (2013). http://scholarlycommons.law.northwestern.edu/njtip/vol11/iss5/3 The dilemma in the above matrix is a hot button topic in today’s IT culture especially in regards to how marketing departments do business. Consumer information privacy is a sensitive issue to many companies and the