Course Code : MS-11
Course Title : Strategic Management
Assignment No. : MS-11/TMA/SEM-I/2013
Coverage : All Blocks Note: Attempt all the questions and submit this assignment on or before 30th April, 2013 to the coordinator of your study center.
Q1. Explain how does the SWOT analysis helps in formulation of strategies for different business situations. Illustrate your answer with the help of examples.
Solution: SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.
More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.
SWOT is an acronym that stands for "strengths, weaknesses, opportunities and threats." SWOT is an analytical tool that allows you to identify internal factors, strengths and weaknesses of your company, along with external factors, opportunities and threats. Once you have identified the various components in a SWOT analysis, you can use each item to formulate a strategy to take action.
Instructions:
• Identify the overall goal and purpose of the analysis. You'll want to define this clearly before beginning the SWOT analysis. For example, one objective might be to determine how to expand your business to a wider market.
• Write down a list of strengths that can be attributed to your existing organization for the objective you defined in Step 1.