Matt Rogers, the co-founder and VP at engineering once said, “Before Nest, people didn’t care about their thermostat.”1 He was probably right in the sense that unlike a lot of other technology or devices, the design and functions of thermostats haven’t really changed much during the last few decades. By coming up with its own thermostat featuring a unique and cool design, a user-friendly interface, a motion sensor, smart learning ability and long-term energy saving function, Nest manages to create a surprisingly huge impact on its customers and users, the society as a whole and raise moral, ethical and legal issues that cannot be ignored as its business continue to expand.
Influence on customers’ life
According to online feedbacks from Nest’s customers, benefit brought by Nest’s thermostat when it’s working normally is obvious and superior to any of its competitors. Nest’s technology of auto-learning, auto-schedule and auto-sense give the device the ability to collect data from real world and combine it with virtual world algorithm so that the customers can always enjoy personalized and accurate in-door temperature control without bothering themselves to adjust thermostats manually. The air-wave technology calculates the precise time that the air-conditioner compressor can be turned off before reaching the desired temperature while still being able to maintain the target temperature afterwards with the cold air generated a short period after turning off. This not only provides customers with a room temperature much closer to the desired one, but also increases energy efficiency and reduces energy bill for customers together with the three technologies mentioned previously.2 By partnering with energy companies and creating projects such as Rushing hour awards and seasonal savings,3 Nest is giving its customers a much clearer idea about their own energy consumption pattern, raising their awareness of energy saving,