Impact of ICT on consumer purchase pre
Impact of ICT on consumer purchase preferance towards retail chain store: study banani area
Introduction:
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. Before considered a chain, stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters, otherwise it offers franchise contracts or is publicly traded. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining, and many service categories, chain businesses have come to dominate the market in many parts of the world. A franchise retail establishment is one form of chain store.
Generally we understand consumer purhcase preferacne that anyone what they are thinking befor buying and what are preferable things are going on their mind.now a days, people are so consious about their purchase. They are very loyal to their retail stores. In dhaka city there are thouseds of retail chain stores.They provid a verity number of product which consumers find easily. Now people are really busy and they don’t have enough time for buying things. Impact of ICT has a great impact on the consumer purchase prefarance.
ICT (information and communications technology - or technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them, such as videoconferencing and distance learning.The development and progress of ICT in the recent two decades has brought great changes to the whole world. Nowadays, ICT is being applied abroad, typically applied on Internet. As for consumerpsilas behavior, e-shopping is common. This research does an analysis in the factors on traditional shopping (in-store
Introduction:
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. Before considered a chain, stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters, otherwise it offers franchise contracts or is publicly traded. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining, and many service categories, chain businesses have come to dominate the market in many parts of the world. A franchise retail establishment is one form of chain store.
Generally we understand consumer purhcase preferacne that anyone what they are thinking befor buying and what are preferable things are going on their mind.now a days, people are so consious about their purchase. They are very loyal to their retail stores. In dhaka city there are thouseds of retail chain stores.They provid a verity number of product which consumers find easily. Now people are really busy and they don’t have enough time for buying things. Impact of ICT has a great impact on the consumer purchase prefarance.
ICT (information and communications technology - or technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them, such as videoconferencing and distance learning.The development and progress of ICT in the recent two decades has brought great changes to the whole world. Nowadays, ICT is being applied abroad, typically applied on Internet. As for consumerpsilas behavior, e-shopping is common. This research does an analysis in the factors on traditional shopping (in-store