PROPOSED REASEARCH PROJECT
ON
A STUDY OF THE EFFECT OF MODES OF COMMUNICATION ON PERFORMANCE IN THE BANKING INDUSTRY USING STANDARD CHARTERED BANK AS CASE STUDY. INTRODUCTION
Background to the study.
Although the content of corporate communications within the organization has remained fairly constant through the years, technology has improved the way management and employees keep in touch with each other.
Almost all companies of any size have some regular method of keeping in touch with employees through bulletin boards, newsletters, or magazines. Larger, more technically proficient and geographically dispersed companies may also use corporate-produced television shows or copy-only messages transmitted by closed circuit television. Some companies distribute electronic mail newsletters or messages, which can be instantly transmitted and placed in all the computers wired into the company 's network.
Bulletin boards are the oldest form of corporate communications. In the early days of businesses, bulletin boards were frequently the only communication that management might have with employees. Today, bulletin boards are not always found in businesses. Some companies use them for nothing more important than posting legal requirements such as wage and hour rates. Other companies try to make bulletin boards a force for employee recognition and information. The challenge all companies have with bulletin boards is that they fade in the consciousness of employees who get used to seeing them every day. Unless the boards ' information is changed regularly and presented in an attractive way, employees can ignore it.
Newsletters and magazines try to address the inability of management to speak to each employee. Written communication explains management policies, announces new products, answers questions, and provides each employee with a reminder of what the company is all about. The downside of written communication is that it is a
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