A.Ruby Mary
Trichy
IMPACT OF M-COMMERCE IN JOB MARKET
ABSTRACT: A host of new location-aware applications and services are emerging with significant implications for the future of e-commerce. With the more than one billion cellular phones in the world in 2002, joined by other wireless handheld computing devices like personal digital assistants (PDAs) and pocket PCs, there are significant opportunities for mobile commerce growth. Although mobile commerce enables access to goods and buyer and seller is critical to the transaction. Much like the experience with the dot.com era, however, the development of location-based services has fallen somewhat short of expectations. Here I, make an attempt to provide a realistic assessment of the potential for location based services, examining the market opportunity, technological origins, likely services, emerging policy issues, and potential future directions.
Introduction
The advent of wireless and mobile technology has created both new opportunities and new challenges for the business community. In its present state, M-Commerce can be viewed as an extension of conventional, Internet-based E-Commerce, which adds a different mode of network and accommodates different end users’ characteristics. However, if the predictions stating that mobile and wireless computing will dominate the Internet industry in the future materialize, the E-Commerce and M-Commerce could become a singular blended entity.
M-Commerce, as defined by Muller and Veerse, stands for conducting commercial transactions via a “mobile” telecommunications network using a communication, information, and payment (CIP) device such as a mobile phone or a palmtop unit. In a broader sense, M-Commerce can simply be defined as exchanging products, ideas and services between mobile users and providers.
This paper will also give an overview of the characteristics of M-Commerce. We discuss the basic characteristics of M-Commerce that have the
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