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Abstract
The aim of this report is to identify consumer behaviour and explore the extent of which smart phones are changing how consumers shop and what fashion retailers are doing to support consumers use of m-commerce. The report will show different approaches to m-commerce between different segments from luxury brands to high street. It will examine how retailers adapt new concepts and share information through smartphones to compete in the consumer market. The report will also reflect on what retailers do to engage their customers, and how consumers respond and interpret new marketing strategies. The report will look at many aspects in which M-commerce has been very successful. The purpose is to understand new markets and how consumer behavior has changed over the last years.
1.0 Introduction
2.0 High street
2.1 Walmart
2.2 Warehouse
2.3 Karen Millen
3.0 Luxury brands
4.0 Conclusion
1.0 Introduction
Retailers today face much larger challenges than they have ever before. Consumers are becoming more aware, know what they want and expect nothing less. Because of E and M commerce they have become aware of the international market and online markets. They know where to find products at cheaper prices, find specific brands, and achieve the consumer goals they desire. Social media has become our reality, and smartphones are becoming a more desirable channel to live and manage every aspect of our lives. The retail industry has been forced to make quick changes and find new ways of attracting, engaging and maintaining customers. Retailers are now using m-commerce as an effective tool to make the shopping experience easier and more efficient for themselves and consumers.
2.0 High street
It can be suggested that the high street shopper has not changed significantly over the years, but they have become more aware of fast and accessible fashion. However, this is not only what the high street
The aim of this report is to identify consumer behaviour and explore the extent of which smart phones are changing how consumers shop and what fashion retailers are doing to support consumers use of m-commerce. The report will show different approaches to m-commerce between different segments from luxury brands to high street. It will examine how retailers adapt new concepts and share information through smartphones to compete in the consumer market. The report will also reflect on what retailers do to engage their customers, and how consumers respond and interpret new marketing strategies. The report will look at many aspects in which M-commerce has been very successful. The purpose is to understand new markets and how consumer behavior has changed over the last years.
1.0 Introduction
2.0 High street
2.1 Walmart
2.2 Warehouse
2.3 Karen Millen
3.0 Luxury brands
4.0 Conclusion
1.0 Introduction
Retailers today face much larger challenges than they have ever before. Consumers are becoming more aware, know what they want and expect nothing less. Because of E and M commerce they have become aware of the international market and online markets. They know where to find products at cheaper prices, find specific brands, and achieve the consumer goals they desire. Social media has become our reality, and smartphones are becoming a more desirable channel to live and manage every aspect of our lives. The retail industry has been forced to make quick changes and find new ways of attracting, engaging and maintaining customers. Retailers are now using m-commerce as an effective tool to make the shopping experience easier and more efficient for themselves and consumers.
2.0 High street
It can be suggested that the high street shopper has not changed significantly over the years, but they have become more aware of fast and accessible fashion. However, this is not only what the high street