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Importance of Posters

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Importance of Posters
writing and Designing a Poster Presentation
Student Development Services Writing Support Centre

1 Posters can be an effective and efficient way to communicate your research to a wide audience.

Outline

Writing Your Poster Designing Your Poster

2 This presentation will discuss writing the text for a poster, and some of the issues around designing a poster; however, some of the issues surrounding writing a poster also impact its design.

Writing the Poster

Two Goals of a Poster: 1- Capture the audience 2- Inform the audience

3 When considering the text to include in a poster you must consider the purpose behind a poster. The first goal is to capture the attention of your audience. Nobody will learn anything about your research if they just walk on by. Once you’ve captured the attention of your audience, you need to communicate the content of you poster as clearly and efficiently as possible.

Capture the Audience
Audience wants to be interested Your job is to make them interested First glance: Use concise and descriptive headings Colourful pictures and diagrams White space is good

4 In most cases, your poster will be presented to a keen audience. They are interested in the topic, but it is your job to make them interested. The way you present your text will encourage people to look deeper at the rest of your poster. To start, using short descriptive headings allows people to scan the overall content of your poster very quickly. An entire poster comprised of text is fairly intimidating and will only be read by a few diehard observers. On the design end of things, use colourful pictures and diagrams to lure in your audience, and don’t feel that you need to cram each square-inch of your poster with information. Effective use of white space will make your poster easier on the eyes.

Capture the Audience
First read: Try to get ONE point across More like newspaper writing than academic writing You have 10 seconds to convey your point

5 On

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