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In An Ad For Moisturizing Lotion

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In An Ad For Moisturizing Lotion
Chapter 12 Supplement

6). In an ad for moisturizing lotion, the following claim is made:”…it’s the #1 dermatologist recommended brand.” What is misleading about the claim?

Often companies use many different tactics to get their product sold. They make a person believe that their product is best. The know how to manipulate a person into to spending money on their product only. In our minds you think that it’s true because the company says a doctor recommended it, but the company didn’t tell you that this was a survey taken from two doctors. They have a tendency to leave out the important details. This claim is very misleading because all of the facts aren’t listed. How can they claim to be the number one dermatologist recommended

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