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In -out- burger
In-N-Out Burger

1. In-N-Out Burgers have broken all the rules and thanks to that their average per store sales eclipse those of McDonald’s. With that said, In-N-Out’s customers must really enjoy their burger in order to continue going back to the company. In-N-Out has not changed anything since day one and that is their way of keeping their customer’s well-being. As stated in the text, their philosophy till this day still remains the same; “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” Based on their philosophy we can see that giving their customers the best food and experience is In-N-Out’s main goal. When it comes to getting every burger ready the company does it best to provide fresh food to their customers. Their patties are never frozen, the veggies are diced by hand the day they are being used, there is no additives or preservatives in their food. The company is not only in business for the money but to also because they value their customers and want the best for them.
2. In-N-Out’s performance relative to customer expectations goes on and beyond. The place has one of the lowest turnover rates in the industry. The employees are happy and motivated which results in a satisfied customer. They try to achieve everything that they can in order to have the best results when it comes to their customers. In the text we learn that when they open a new In-N-Out Burger the line of cars goes out for more than a mile. Not always is customer satisfaction based on the food sold at the place; the service provided plays a very big role and In-N-Out manages to provide both at 100 percent. Although they are not as big as McDonald’s when they launch a new facility they have their lines and customers rate the place as one of the best to get a burger.
3. Based on the text, I believe In-N-Out shouldn’t have to adopt to a high-growth strategy. Although it is a family business, it

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