Preview

Ingredients for Success of Five Guys and Fries

Powerful Essays
Open Document
Open Document
1964 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ingredients for Success of Five Guys and Fries
Ingredients for Success of Five Guys Burgers and Fries
By
Edna Odish
Contemporary Business
Dr. Ronna Campbell
Oct.23th, 20012

Determine how Five Guys’ philosophy sets it apart from other fast-food chains. In my opinion what makes Five Guys’ Burgers and Fries different from other fast food chains are the following characteristics: a) Quality: Ingredients such as meat which cannot be frozen, bread which has to be made at least the night before and potatoes produced in locations that allow them to keep their richest nutrients, do not come cheap. But, the fact that Five Guys’ Burgers and Fries decided to make their food only out of fresh products, regardless of the cost, indicates that their target market is people who care about taste, which is why Jerry Murrell focus on “NO cut corners, but the best is priceless”. (Welch. 2010) b) Options: The customers have the opportunity to customize their burgers to their preferences, choosing from seventeen toppings without extra charge. This is also an example of a new strategy used to capture higher market share in the industry, in which companies are force to come up with, constantly, due to the intensive competitive characteristic of the fast food industry. (Hussein, Et all. 2011) c) Dedication: At Five Guys they take their time to prepare everyone’s meals according to their particular preferences even though it demands extra time and dedication. It is this dedication and time what separates them from common fast food chains where time is measured and food is already prepared or frozen, thereby losing its original flavor. (Burke, Monte. 2012) d) Their type of Marketing: Based on what Jerry Murrell said about treating the customer right and he will sell for you. (Campbell. 2011), I believe that the Five Guys’ Burgers and Fries focus their marketing on customer service and the word of mouth. While others expend a lot of money in marketing, they take certain amount of money and encourage their


References: Burke, Monte. (2012). Five Guys Burgers: America’s Fasted Growing Restaurant Chain. Forbes Magazine. August 6, 2012. Retrieved on October 18th from http://www.forbes.com/forbes/2012/0806/restaurant-chefs-12-five-guys-jerry-murrell-all-in-the-family.html Campbell, Twyla. (2011). Five Guys’ Burgers and Fries: The American Invasion. It’s a Weird, wild, and wonderful Life. Retrieved October 20, 2012 from http://weirdwildandwonderful.blogspot.com/2011/02/five-guys-burgers-and-fries-american.html Heffern, Rich.(2002). Dinners and Dining; Ethics; Food; Aesthetics.The Ethics of Eating. Vol. 38 p 13. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Adoption and Diffusion of Innovations in Fast Food Industries. Australian Journal of Basic & Applied Sciences, 833, INSInet Publications. Hossein, Nezaki; Noor, Ali; Shaheen, Mansori; & Amirhossein, Noghondari. (2011). Market Value; Convenience Foods;Food Industry; Australian Journal of Basic & Applied Sciences. P 1271-1276. INSInet Publications. Rosenwald, Michael. (2006). Five Guys, Taking a Bigger Bite.Washington Post. Staff Writer. Retrieved on October 15, 2012 From http://www.washingtonpost.com/wp-dyn/content/article/2006/04/02/AR2006040200723.html Sailor, Jimmy. (2011). Five Guys: Burger Heaven. Dothan Eagle. Published May 25, 2011. Welch, Liz. (2010). How I did it. Inc.com. Retrieved on October 15, 2012 from http://www.inc.com/welcome.html?destination=http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Ag Marketing Review of "Twenty Years of Competition Reshape the U.S. Food Marketing System"
    • 559 Words
    • 3 Pages

    Ag Marketing Review of "Twenty Years of Competition Reshape the U.S. Food Marketing System"

    According to Martinez and Kaufman’s “Twenty Years of Competition Reshape the U.S. Food Marketing System,” the food market is becoming increasingly competitive. Over the last 20 years there have been tremendous changes in the way food is bought in the retail market. Consumers are looking for value and differentiation and the retailers are working hard to follow.…

    • 559 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chick-Fil-a Marketing Video Summary
    • 774 Words
    • 4 Pages

    Chick-Fil-a Marketing Video Summary

    Since the opening of Chick-Fil-A, they have received over 2 billion dollars in sales. The company’s great recipe for success is due to the marketing strategy of product, price, place, and promotion. The additional two P’s, purpose and people, also give a hand in the success. Purpose, guiding the company’s strategy planning process, and people, being key to implementing strategy. For the company, product itself is the fact that the food is made fresh every day, only making just enough inventory to sell. They found that customers reward great product. Since Chick-Fil-A makes their product, using the very best resources they can, the customers are willing to pay full price. Keeping the customers in mind, the restaurant keeps a simple, yet high quality menu. The simple chicken sandwich with the two crucial pickles set the tone for the menu. The restaurant keeps a two-prong approach to their menu, referring to it as a menu of choice, providing nutritional goals of health, (grilled chicken, wraps, salads, etc.) and other items for those less focused on that approach, (milk-shakes, waffle fries, classic chicken sandwich). Keeping these elements has developed a loyal customer following for the food chain. Customers have proven that they’ll pay full price for a quality meal, therefore, Chick-Fil-A continues with their succeeding marketing strategy. As said in the video, “pricing is not just about the product itself, it’s about the overall experience, meaning that if you give the customers what they pay for, they will continue to use your business.…

    • 774 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Analysis Of Eric Schlosser's 'Fast Food Nation'
    • 778 Words
    • 4 Pages

    Analysis Of Eric Schlosser's 'Fast Food Nation'

    In Eric Schlosser’s “Fast Food Nation: Why the Fries Taste Good”, Schlosser reveals the secret behind the tasty fries from fast food chains and let readers know how the fries are actually made. To give readers a sense of perspective, Schlosser includes history, market supply, science and production of the fries in his investigative piece.…

    • 778 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Five Guys Burgers
    • 1055 Words
    • 5 Pages

    Five Guys Burgers

    These are the five concepts that set Five Guys burgers apart from other fast food chains. If you look at Mac Donald’s they sell burgers, chicken sandwiches, salads, burritos, ice cream, milkshake and they even have a breakfast menu, same as Burger King and Wendy’s. You can also look at Pizza Hut and Dominos. They are originally Pizza fast food chain and now they have added pasta burrito and chicken wings to their menu.…

    • 1055 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    What Is Chipotle Core Competencies
    • 1387 Words
    • 6 Pages

    What Is Chipotle Core Competencies

    The concept of customized, friendly and healthy fast food has never been seen across the chain or franchise. There are more strengths and opportunities than weakness and threats indicating that the company has the potential to even grow and expand further based on the principles and planning that it has followed.…

    • 1387 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Five Guys Burgers
    • 1514 Words
    • 7 Pages

    Five Guys Burgers

    Five Guys’ ingredients keeping their business strategy simple (menu just burgers and fries) while carry out quick and essential cooking procedures (no timers in the kitchens, fries must be shaken fifteen times, no more, no less), burgers are press down just once this keeps the juice in them so they won’t be dry. The five Guys’ ingredients can be somed-up as being apart of it’s philosophy is to concentrate on just a few things and do them right. (Hart, 2010) Weise, from Business Week (2011) stated the family had opened five lcoation around DC metro-area between 1986-2001. Welse, a columnist for Inc.com (2011), says they decide to take the leap and franchise in 2002 after much nudging. In the first two years they sold the rights to 300 stores, which the franchises run as independent businesses but according to Five Guys’ standards.…

    • 1514 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Similarities between McDonald's and In-N-OUT
    • 268 Words
    • 2 Pages

    Similarities between McDonald's and In-N-OUT

    There are two major fast food restaurants that people choose. One is McDonald’s; the other one is IN-N-OUT. Between McDonald’s and IN-N-OUT, there are some similarities and differences. The first similarity is price. You can buy a combo meal including a hamburger, a pack of french fries, and a soda. Both their price are no more than 10 dollars. Another major similarity is management. Not only McDonald’s but also IN-N-OUT, there are lots of chain stores everywhere in America. Despite these similarities, the two fast food restaurants differ in some ways. First, it is the freshness of the food. At McDonald’s they cook food before the customer comes. On the other hand, at IN-N-OUT they cook food after the customer comes to order. So the food at IN-N-OUT is fresher than At McDonald’s. A final difference is secret menu. At McDonald’s all foods you can order are on the menu. However, at IN-N-OUT not all foods are on the menu. On their menu, they are just cheeseburger, double cheeseburger, hamburger, french fries, and soda. It seems that too less kinds of food are provided. Yet it’s not truth. In fact, there are other foods like wish burger, Animal Style Fries, Flying Dutchman, Protein Style, etc you can eat. All in all, there are some similarities and differences I have noticed between McDonald’s and IN-N-OUT. Some people like McDonald’s; some people like IN-N-OUT. That’s all right. You can choose what you…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Fast Food Nation by Eric Schlosser. Book report and critique.
    • 467 Words
    • 2 Pages

    Fast Food Nation by Eric Schlosser. Book report and critique.

    Fast Food Nation: The Dark Side of the All-American Meal. Eric Schlosser. New York, NY: Houghton Mifflin Company, 2001, 383 pp. Notes. $13.95.…

    • 467 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Eric Schlosser's Fast Food Nation
    • 731 Words
    • 3 Pages

    Eric Schlosser's Fast Food Nation

    In Fast Food Nation Eric Schlosser expands on why Americans should ditch fast food restaurants. He explores the origin of the most successful fast food chains, including McDonalds, Taco Bell, and Burger King. Split up into different sections, Schlosser describes the unsanitary kitchens, the underpaid employees, and the unsafe meatpacking industry. Above all the common theme found throughout this nonfiction book is the underlying greed found throughout the entire fast food industry.…

    • 731 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Five Guys
    • 1624 Words
    • 7 Pages

    Five Guys

    Over the years, Jerry has stood by his original value to just sell burgers and fries and execute it well (Joiner, 2012). His philosophies have remained strong and his success can be attributed to three main factors: Product specialization, human resources, and branding. Product specialization, has given Five Guys the competitive differentiation they need in the market. Burgers are made to order and fresh never frozen with up to 15 free toppings (Boone, 2012, p. 78). This leads to over 250,000 burger combinations (FGH, 2012). Under FAQ’s they only use 80/20 chuck ground beef for quality and cow fat is absent. They always cook their burgers well done to ensure a consistent juicy flavored product across the board that meets health code standards (FGH,…

    • 1624 Words
    • 7 Pages
    Better Essays
    Read More
  • Better Essays

    Five Guys Business Analysis
    • 1149 Words
    • 5 Pages

    Five Guys Business Analysis

    A big role in the decision played the uniqueness or originality of Five Guys. Their concept was different and liked very well. Five Guys was able to compete with other burger restaurants in the area and make a good profit. Their formula for success: a simple, virtually minimalist menu of freshly prepared food, served at nearly the speed of a fast-food establishment.…

    • 1149 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Five Guys Burgers and Fries
    • 1350 Words
    • 6 Pages

    Five Guys Burgers and Fries

    * Taste. [Five Guys] make and sell [their] burgers and fries with the best taste ever.…

    • 1350 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Mcdonald's Case Analysis
    • 1888 Words
    • 8 Pages

    Mcdonald's Case Analysis

    With the numerous fast-food chains found everywhere today, one can agree that rivalry is none other than a threat to the McDonald's Corporation. Any one of these restaurants has opportunity to formulate strategic plans to gain advantage without the competitors knowing. From the case, Coulter notes that the industry growth is slowing for fast food restaurants as well since the aging population prefers "full service" dining as opposed to a quick, but unhealthy meal. Switching costs are low as competitors like Burger King or Wendy's provide the same type of burger offerings. If the "rule of three" is inevitably a phenomenon that is true, than potential entrants will be limited and would not be a threat to McDonald's. The burger industry then remains at the aforementioned restaurants—Wendy's and Burger King. Bargaining power for fast-food diners are high in McDonald's situation. This can be attributed to the products offered as being undifferentiated, low switching costs, and the majority of diners coming from low income groups. Low-income customers will look for ways to reduce cost and that often means reducing costs of purchasing goods. This concept is proven by the company's roll out of the value menu where most essential products are offered for $1. Bargaining…

    • 1888 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Packaged Food in Taiwan
    • 281 Words
    • 2 Pages

    Packaged Food in Taiwan

    The health and wellness trend impacted packaged food, and companies developed and launched new products with healthy ingredients to boost value sales. In addition, the innovations not only surrounded the health and wellness trend, but the launch of new flavours and variants also added novelty to packaged food. Manufacturers tend to use innovations to sharpen brand image, test the preference of consumers and meet fast-changing consumer needs.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    recomendations on mr burger marketing strategy
    • 2073 Words
    • 9 Pages

    recomendations on mr burger marketing strategy

    The first thing that is important for Mr Burger is to provide the right quality and type of food to the customers. It is vital that they enhance their menu add additions to the existing menu they have , they can hire international experts to develop food items that gives the customer the taste they most desire . The menu can be further elaborated by introducing non-burger fast food items hugely demanded by the local population . i.e pizzas sandwiches and broast . By introducing these items they will ensure that they are present in wide variety of fast food categories and it will also give the customer a sense of satisfaction as they would have a vast variety and option to choose from when they go to Mr Burger. The other thing that could be done is to make products that are supplementary to the main meals. Excellent variety of shakes , deserts , sidelines like fries and some other ,different’ variety maybe some international item could be introduced like prawns or nuggets could go along very well. In our research we found that a strong competitor of Mr burger, MC Donald’s is vastly liked by customers due to its supplementary items such as the its fries and the Arabian rice and also KFC has high demand for its nuggets as a side line item after broast and its burger. Mr Burger can hire experts that develop the right mix of ingredients that suit the taste of local population. WE found that the local population avoids very greasy, salty and oily fast food items specially…

    • 2073 Words
    • 9 Pages
    Good Essays
    Read More