In-N-Out Burgers basic values and philosophy is simple: make the highest quality product, prepare the product in a clean environment, and serve the product in a warm and friendly manner. Introducing a new product to In-N-Out Burgers traditional menu will challenge the products success with both existing customers as well as new customers. The introduction of the salad with a desirable zest to In-N-Out Burgers menu will bring a healthier choice to improve the menu and escalate customer satisfaction. The new product will be entering the market during the very competitive and less profitable maturity stage of the product life cycle. The target market for the new product will be families that want a choice in the fast food restaurant industry. The new salads with their flavorful attributes will give In-N-Out Burgers a competitive advantage because of their positioning and differentiation strategies at the right price.…
McDonald’s and Chick-Fil-A are American fast food restaurants. McDonald’s was found in 1940, by Richards and Maurice McDonald, in San Bernardino, California. Chick-Fil-A was found in 1946, by S. Truett Cathy. Both restaurants are distinct in their own way. Chick-fil-A is famous for their chicken sandwich and happy employees/service. Truett Cathy believed, "Employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so". His beliefs were incorporated in his business. It is impossible to find an unorganized and unhygienic Chick-Fil-A. McDonald’s on the other hand is known for their cheap menu and wide range of availability globally. They want to satisfy customers who earned average or below…
The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).…
The companies I used for my observations are KFC and Boston Market. Both restaurants specialize in chicken meals but the two companies take very different approaches to gain the competitive advantage over the competition. KFC is most known for its fried chicken original and spicy Dark or light meat. Boston market is known for its Rotisserie style chicken original and spicy light or dark meat. They’re both easy on the wallet and have menu options for individual meals and family meals. The two companies are products are very similar in pricing. The two fast food restaurants are similar when it comes to customer service and store conditions, you will find that both companies place customer service in high regards, But the two companies show different store lay out styles. Boston Market lay out is very simple and seems and more for adults While KFC uses more colors and logos for their store lay outs. Boston market products seem to be more home style and health conscience meals. KFC Products are focused on convenience and are less health conscience because most of their products are fried, but in recent times KFC has added new menu items that are not fried but grilled and are also healthier options than what was offered in the past. For my decision I pick Boston Market for having the advantage because of its simple store lay out and its health conscience menu items and better drink selection. For me it’s not what products company sells but how the company sells its…
Although In-N-Out has a great market position, there nevertheless are certain deficits like the long waiting times and the lack of variety in the menu. Moreover the chain’s competitors started to adapt to the new standard of quality, which is a big threat for In-N-Out.…
In my opinion what makes Five Guys’ Burgers and Fries different from other fast food chains are the following characteristics:…
Finally, after reading the book, our group have learned a few key points about IN-N-OUT strategy. First, the company maintained the steady rate of expansion with traditional menu. They just focus on what the best they can do and do it well. Second, to compete with other fast food restaurants, IN-N-OUT serves only the freshest foods available. There are no microwaves were used and none of their foods were frozen. Beef was ground and formed into patties by workers. Shakes were made with real ice cream and French fries have always been fried with non-cholesterol vegetable oil. Third, in order not to lose control of his own business, Snyder refused to franchise and keep IN-N-OUT a family-run…
What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. Most of their customers often purchase the unhealthiest options because they feel as if that is what fast food is all about, right? Fortunately, it does not have to be that way. Fast food can be convenient and nutritious. Wendy’s and McDonald’s are both fast food restaurants, so they are alike in many ways. However, each one also possesses distinct characteristics that allow it to stand out from the rest of the fast food chains. Each restaurant offers a variety of healthy and unhealthy products for their patrons.…
To add on to that, In-N-Out Burger pays all costs associated with the Child Abuse Foundation, that way they guarantee every penny raised goes directly to help abused and neglected children. A second unique characteristic would be that In-N-Out has a "secret menu" that they call the "not so secret". A secret menu is items from the normal In-N-Out menu with a twist that normally customers create, or sometimes the franchise itself creates. This exclusive menu makes the experience of eating at In-N-Out much more exciting because the customer thinks they are trying something not many people have tried and it makes them feel like they are a part of something unique.…
In Fast Food Nation Eric Schlosser expands on why Americans should ditch fast food restaurants. He explores the origin of the most successful fast food chains, including McDonalds, Taco Bell, and Burger King. Split up into different sections, Schlosser describes the unsanitary kitchens, the underpaid employees, and the unsafe meatpacking industry. Above all the common theme found throughout this nonfiction book is the underlying greed found throughout the entire fast food industry.…
Fast food restaurants represent one of the largest segments of the food industry with over 200,000 restaurants and $120 billion in sales in the U.S. alone. Fast food restaurants, also known as quick service restaurants, are noted for their short food preparation time. Some of the largest players in this category include international giants like McDonald 's and Yum! Brands, national chains such as Wendy 's and Burger King and regional players like Jack In The Box and Sonic. Firms within the fast food industry fall under the market structure of perfect competition. Market structure is a classification system for the key traits of a market. The characteristics of perfect competition include: large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is the price taker. Many fast food franchises fit all or most of these characteristics. Competition within the industry as well as market supply and demand conditions set the price of products sold. For example, when Wendy 's introduced its $.99 value menu, several other companies implemented the same type of changes to their menu. The demand for items on Wendy 's value menu was so high because they were offering the same products as always, but at a discounted price. This change in market demand basically forced Wendy 's competition to lower prices of items on their menu, in order to maintain their share of the market. The previous example illustrates the elasticity of the fast food industry. Supply and demand set the equilibrium price for goods offered by franchises within the industry. Competitors of Wendy 's must accept the prices established by the consumer demand for the value menu. If consumers didn 't respond so positively to Wendy 's changes, other firms wouldn 't have had to adjust prices. On the flip side of this concept, there is no need for franchises to further…
1. In-N-Out Burgers have broken all the rules and thanks to that their average per store sales eclipse those of McDonald’s. With that said, In-N-Out’s customers must really enjoy their burger in order to continue going back to the company. In-N-Out has not changed anything since day one and that is their way of keeping their customer’s well-being. As stated in the text, their philosophy till this day still remains the same; “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” Based on their philosophy we can see that giving their customers the best food and experience is In-N-Out’s main goal. When it comes to getting every burger ready the company does it best to provide fresh food to their customers. Their patties are never frozen, the veggies are diced by hand the day they are being used, there is no additives or preservatives in their food. The company is not only in business for the money but to also because they value their customers and want the best for them.…
With the numerous fast-food chains found everywhere today, one can agree that rivalry is none other than a threat to the McDonald's Corporation. Any one of these restaurants has opportunity to formulate strategic plans to gain advantage without the competitors knowing. From the case, Coulter notes that the industry growth is slowing for fast food restaurants as well since the aging population prefers "full service" dining as opposed to a quick, but unhealthy meal. Switching costs are low as competitors like Burger King or Wendy's provide the same type of burger offerings. If the "rule of three" is inevitably a phenomenon that is true, than potential entrants will be limited and would not be a threat to McDonald's. The burger industry then remains at the aforementioned restaurantsWendy's and Burger King. Bargaining power for fast-food diners are high in McDonald's situation. This can be attributed to the products offered as being undifferentiated, low switching costs, and the majority of diners coming from low income groups. Low-income customers will look for ways to reduce cost and that often means reducing costs of purchasing goods. This concept is proven by the company's roll out of the value menu where most essential products are offered for $1. Bargaining…
How often do we see fast food portrayed in a negative manner in the media? Consequently America is one of the fattest nations in the world, we are constantly looking to improve our diets by eating healthier food even though 25 percent of Americans consume fast food every day. Fast food isn’t always unhealthy, but most of the time it is. In fact people are ordering foods with more fat, calories, sugar, sodium, and less nutrition and vitamins than what is necessary. In this situation, fast food restaurants want to maintain a positive image. Even though they are both fast food joints, In N Out Burger differs from McDonald’s in their business practices, the quality of product served, and their advertising.…
Most people would expect Fast Food chain restaurants to be a happy, convenient, inexpensive, and quick place to pick up a meal. The decision to stop for fast food, is made on spur of the moment, without much thought. The vast majority of customers do not set out to eat at a Burger King, Wendy’s, or McDonalds. Often, they’re not even planning to stop for food until they see a big sign, a familiar building, and set of golden arches. Fast food, like the tabloids at a supermarket or a drug store is an impulse buy.…