Indian Company Going Global
Subject: Fundamentals of International Management
Name, section and roll No. : Mohit Nigam 27A
Assignment 1: Indian company going global
TATA Motors
Founded by the legendary J.R.D. Tata in 1945 Tata Motors Ltd. (Formerly known as TELCO) Tata Motors is an Indian multinational giant automotive manufacturing company , a subsidiary of the 100 Billion $ Tata Group.
ANALYSIS
Going by the trend: All- Indian earlier:
It was set up initially to manufacture locomotives, although it manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG. It entered the passenger vehicle market with the launch of Tata Sierra in 1991 when our country was coincidently entering into a new world of LPG (Liberalization, Privatization and Globalization).
Tata Motors made a history which no Indian will ever forget by launching the first fully indigenous passenger car, Indica.
It established itself as a highly value –driven company which had through its hardwork and commitment had transformed into an epitome of quality and integrity.
Breaking the shackles: Going Global:
After gaining an experience in the domestic market and establishing itself as a brand of high-recognition, Tata Motors decided to tap the international market. In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo. Then the very next year, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches. In 2008 Tata Motors acquired the British car maker giant Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company. In 2010, Tata Motors acquired an 80% stake in the Italian design and
Name, section and roll No. : Mohit Nigam 27A
Assignment 1: Indian company going global
TATA Motors
Founded by the legendary J.R.D. Tata in 1945 Tata Motors Ltd. (Formerly known as TELCO) Tata Motors is an Indian multinational giant automotive manufacturing company , a subsidiary of the 100 Billion $ Tata Group.
ANALYSIS
Going by the trend: All- Indian earlier:
It was set up initially to manufacture locomotives, although it manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG. It entered the passenger vehicle market with the launch of Tata Sierra in 1991 when our country was coincidently entering into a new world of LPG (Liberalization, Privatization and Globalization).
Tata Motors made a history which no Indian will ever forget by launching the first fully indigenous passenger car, Indica.
It established itself as a highly value –driven company which had through its hardwork and commitment had transformed into an epitome of quality and integrity.
Breaking the shackles: Going Global:
After gaining an experience in the domestic market and establishing itself as a brand of high-recognition, Tata Motors decided to tap the international market. In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo. Then the very next year, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches. In 2008 Tata Motors acquired the British car maker giant Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company. In 2010, Tata Motors acquired an 80% stake in the Italian design and