Ratan
Entrepreneurship case studies
Entrepreneurship is at the root of business. Some entrepreneurs become so successful that their companies last long for 4-5 generations (and beyond), while some last for their generation. And many fail few years after taking off. Is there an equivalent of Level-5 Leadership (as propounded by Jim Collins) in entrepreneurship? No answers yet, though. IBSCDC’s case studies on entrepreneurship cover various topics connected with entrepreneurship – business models, business plans, entrepreneurial finance, founder-succession, social entrepreneurship, etc. The case studies enlisted here trigger your intuitive reasoning and question established wisdom. Come and explore what it takes to script a successful entrepreneurial venture. Read the interviews with experts that can enrich your learning from the case studies. View the videos on some highly successful entrepreneurs. http://www.ibscdc.org/entrepreneurship.asp RATAN TATA
Updated: Fri, Dec 28 2012. 10 13 AM IST
Mumbai: One day in January 1998, Ratan Naval Tata, chairman ofTata Motors Ltd and head of the Tata group, walked out onto a brightly lit stage in a hall in New Delhi’s Pragati Maidan to announce something that would forever change the fortunes of India’s largest truck maker.
The dimensions of a (Maruti) Zen, the cabin size of an Ambassadorand the fuel efficiency of a Maruti 800—that was the promise with which Tata announced the Indica, the company’s car.
The launch was presided over by then industry minister Murasoli Maran and Tata dedicated it to India. The symbolism wasn’t lost on anyone present at the launch during Auto Expo, India’s biennial car show: Maran was fighting a bruising battle with Suzuki Motor Corp. over the management of Maruti Udyog Ltd (now Maruti Suzuki India Ltd) in which the state and the Japanese firm were equal partners.
Later that year, bookings opened for the car, and a little over 100,000 people signed up and paid an advance for the
Entrepreneurship is at the root of business. Some entrepreneurs become so successful that their companies last long for 4-5 generations (and beyond), while some last for their generation. And many fail few years after taking off. Is there an equivalent of Level-5 Leadership (as propounded by Jim Collins) in entrepreneurship? No answers yet, though. IBSCDC’s case studies on entrepreneurship cover various topics connected with entrepreneurship – business models, business plans, entrepreneurial finance, founder-succession, social entrepreneurship, etc. The case studies enlisted here trigger your intuitive reasoning and question established wisdom. Come and explore what it takes to script a successful entrepreneurial venture. Read the interviews with experts that can enrich your learning from the case studies. View the videos on some highly successful entrepreneurs. http://www.ibscdc.org/entrepreneurship.asp RATAN TATA
Updated: Fri, Dec 28 2012. 10 13 AM IST
Mumbai: One day in January 1998, Ratan Naval Tata, chairman ofTata Motors Ltd and head of the Tata group, walked out onto a brightly lit stage in a hall in New Delhi’s Pragati Maidan to announce something that would forever change the fortunes of India’s largest truck maker.
The dimensions of a (Maruti) Zen, the cabin size of an Ambassadorand the fuel efficiency of a Maruti 800—that was the promise with which Tata announced the Indica, the company’s car.
The launch was presided over by then industry minister Murasoli Maran and Tata dedicated it to India. The symbolism wasn’t lost on anyone present at the launch during Auto Expo, India’s biennial car show: Maran was fighting a bruising battle with Suzuki Motor Corp. over the management of Maruti Udyog Ltd (now Maruti Suzuki India Ltd) in which the state and the Japanese firm were equal partners.
Later that year, bookings opened for the car, and a little over 100,000 people signed up and paid an advance for the