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Comparison individual to individual between one-way communication and two-way communication Communication techniques have improved impressively in these twenty years. In earlier period, people used to use telegram, telephone answering machine and letter to send a message to another party and no direct responds were entailed which is known as one-way communication. It is a clear, direct and simple method to communicate with others and it can also be divided into two parts ----- “one to one” and “one to many”. However, “one to one” one-way communication becomes unpopular in present days due to the changes in technologies. Technological development has had a significant impact on communication and has facilitated an
References: Allie Schratz, 2012, Social Media Dominates Traditional Marketing, Retreved from http://www.businessreviewaustralia.com/marketing/social-media/social-media-dominates-traditiona l-marketing Henrietta Cook, 2012, Coles Twitter campaign goes down, down gurgler, The Sydney Morning Herald, 7th March, 2012 Kate Cook, 2011, Communication: One-Way or the Others?, Retrieved from http://www.reloadmedia.com.au/searchstrategy/debate/communication-one-way-or-the-other/ Kubra Yelkenci, 2007, The Means of communication in the past, today and future, Retrieved from http://kubrayelkenci.blogcu.com/the-means-of-communication-in-the-past-today-and-the-future/263 1963 Rhys Furner,2010, Australian Internet Marketing Hits $2 Billion, Retrieved from http://www.reloadmedia.com.au/searchstrategy/business-investment/australian-internet-marketinghits-2-billion/ The free MBA resource, 2008, One-way communication versus Two-way communication, Retrieved from http://freemba.in/articlesread.php?artcode=1078&stcode=13&substcode=55 8