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Indispensable Part of Human Life

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Indispensable Part of Human Life
Introduction Communicating with others is always considered as an indispensable part in human’s life. In the past people usually communicated through drawings, symbols, writing, radio, television and so on. Since the changes in technologies people can convey their messages from one side to another side by e-mail, telephone, text message and social media (Appendix A) such as Facebook, Twitter and YouTube. Apparently, communication involves two parties which are sender and receiver where both of them could either be an individual or a group, it allows people to express themselves such as ideas, opinions and advertising through verbal or non-verbal either one-way or two-way. One-way communication which means a sender directly transfers information to a receiver without direct reply or feedback and assumed that the information is clear enough and receivers will fully understand the message; however sometimes it may not be the situation. Whereas, two-way communication allows people to respond thereby people are interacting through conversation or written so if receiver does not understand about the message they are allowed to ask. Although both communication methods have their own benefits but there are still some issues occurred.

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Comparison individual to individual between one-way communication and two-way communication Communication techniques have improved impressively in these twenty years. In earlier period, people used to use telegram, telephone answering machine and letter to send a message to another party and no direct responds were entailed which is known as one-way communication. It is a clear, direct and simple method to communicate with others and it can also be divided into two parts ----- “one to one” and “one to many”. However, “one to one” one-way communication becomes unpopular in present days due to the changes in technologies. Technological development has had a significant impact on communication and has facilitated an



References: Allie Schratz, 2012, Social Media Dominates Traditional Marketing, Retreved from http://www.businessreviewaustralia.com/marketing/social-media/social-media-dominates-traditiona l-marketing Henrietta Cook, 2012, Coles Twitter campaign goes down, down gurgler, The Sydney Morning Herald, 7th March, 2012 Kate Cook, 2011, Communication: One-Way or the Others?, Retrieved from http://www.reloadmedia.com.au/searchstrategy/debate/communication-one-way-or-the-other/ Kubra Yelkenci, 2007, The Means of communication in the past, today and future, Retrieved from http://kubrayelkenci.blogcu.com/the-means-of-communication-in-the-past-today-and-the-future/263 1963 Rhys Furner,2010, Australian Internet Marketing Hits $2 Billion, Retrieved from http://www.reloadmedia.com.au/searchstrategy/business-investment/australian-internet-marketinghits-2-billion/ The free MBA resource, 2008, One-way communication versus Two-way communication, Retrieved from http://freemba.in/articlesread.php?artcode=1078&stcode=13&substcode=55   8

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