The Bangladesh Parjatan Corporation (BPC) (বাংলাদেশ পর্যটন করপোরেশন) is a statutory board under the Ministry of Civil Aviation & Tourism of Bangladesh, established in 1973, tasked to promote the tourism industry of the country. It is the National Tourism Organization of the country.
Here in this paper I will be focusing on the tourism industry of Bangladesh as overall and will analyze the different aspects of industry and competition for BPC (Bangladesh Parjatan Corporation). 1. What are the industry’s dominant economics features? Identification of industry dominant features is very important for analyzing a company’s industry and competitive environment. It also provides an overall landscape of the industry. As per BPC, it will help the organization to know the different kind of strategic move that industry members are likely to employ. Some of the industries dominant economic features are given below: Market Size * As for tourism industry, market size refers to the total number of firms operating in the industry. * Hence in this industry, over 40 private tour operators (Data: Ministry of Civil Aviation & Tourism of Bangladesh) have already been engaged in tourism marketing in Bangladesh. * Some of them conduct only domestic (inbound) tours while others offer both domestic and outbound tours. Thirty two such private tour operators are members of an association named “Tours Operator Association of Bangladesh (TOAB)”. * Travel agencies in both the destination and the tourist generating countries also play important roles in the promotion and development of tourism in a country * There are 235 travel agencies (Data: Ministry of Civil Aviation & Tourism of Bangladesh) in Bangladesh; most of them are members of the Association of Travel Agents of Bangladesh (ATAB).
Scope of Competitive Rivalry