4.1 mobile website or application
When we are planning to establish a mobile presence for PAAC one of the first considerations that will likely come to mind is whether we want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to PAAC’s needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.
Both applications and mobile websites are accessed on handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.
Mobile websites
A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.
Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.
Pros: * A mobile site works on all the different app platforms, such as iOS, Android * Converting your current website to a mobile site is considerable cheaper and faster than creating an app from scratch * You can embed a mobile site into an app at a later stage of development * A mobile site can be found and accessed through internet searches and web links on a mobile browser * There is no need for someone to download your mobile site since it is found via the mobile browser * Updating your mobile site is managed via your website management system
Cons:
* Mobile sites are not written in native code which can affect quality and performance * While browsing on your