I’m going show you an activity you can do later develop some topic ideas for an informative speech…
…But first, we’ll talk about some general things you might want consider when picking topic for any presentation.
1. You have consider your audience…
…You’re speaking for their sake, not yours.
…You might think your topic is interesting…you may think it’s funny, exciting…
…If your audience doesn’t feel same way…no matter how good your presentation is…
…It’s a failure.
Analyzing an audience for presentation is no different than analyzing audience if you were in Advertising, Marketing, or any other Business.
Take Marketing, for example.
-WNBA
OLD Marketing plan: Women’s basketball players just passionate as Males (Tough, Gritty, In Your Face, Aggressive)
NEW Marketing plan: Women’s basketball players perfect blend feminine grace & athleticism
Or take politics.
-If you were political consultant & were asked develop advertisements for particular candidate’s campaign…
…You’d have analyze your audience and decide how they feel about number of issues:
*America World’s Police Force vs. Isolationist Preference
*Strict Trade Laws vs. Free Trade/Free Market
*Religious vs. Not Religious
*Poor vs. Wealthy
*Urban Residents vs. Rural Residents…etc.
So when your picking topic for speech or presentation…
…The FIRST thing you have do is analyze your audience…& then you can consider whether particular topic will work.
Now for this class…you really don’t have time or resources to do complete audience analysis…
…But you do know some general information about your classmates.
So as we’re talking about different audience analysis considerations…
…be trying think how you can relate things we talk about to your classmates.
So, before we get into some specifics, what are some things we already know about this