Informative Speech: The Effects Of Mcdonaldization On America

Informative speech 1. The Effects of McDonaldization on America a. What is the McdDonaldization of America? i. The standardized tastes a ii. loss of uniqueness and individuality iii. a norm of uniformity, iv. mass production v. mass consumption. 2. McDonald's comes in, saying that the brand will bring many jobs. b. Beef producers, flourishing for years, now have McDonald's as their only market. c. In 1968, McDonald’s bought ground beef from 175 local suppliers. d. A few years later, seeking to achieve greater product uniformity as it expanded, McDonalds reduced the number of beef suppliers to five. e. In the United States many ranchers now argue
that few large corporations have gained stranglehold on the market using unfair tactics to drive down the price of cattle (Schlosser, 134). f. The four major meatpacking companies now control about 20 percent of the live cattle in the US through “captive supplies” cattle that are either maintained in company owned feedlots or purchased in advance. g. When cattle prices start to rise, the large meatpackers can flood the market with their own captive supplies driving prices back down. h. The suicide rate among ranchers and farmers in the United States is now about three times higher than the national average. i. A 1996 USDA investigation of concentration in the beef industry found that many ranchers were afraid to testify against the large meatpacking companies, fearing retaliation and “economic ruin.” j.
When Mike Callicrate, a cattleman from St. Francis Kansas, decided to speak out against corporate behavior before the USDA committee, the large meatpackers promptly stopped bidding on his cattle (Schlosser,
143) 3.
George Ritzer say, “I think that McDonald's has a profound effect on the way people do a lot of things I mean it leads people to want everything fast, to have, you know, a limited attention span so that kind of thing spills over onto, let's say, k. television viewing or newspaper reading, and so you have a short attention span, you want everything fast, so you don't have patience to read the New York Times and so you read McPaper, you read USA today. l. You don't have patience to watch a lengthy newscast on a particular issue so you watch CNN News and their little news McNugget kinds of things so it creates a kind of mindset, which seeks the same kind of thing in one setting after another. m. I see it in education where you have, in a sense, a generation of students who've been raised in a McDonaldised society, they want things fast, they want idealic nuggets from Professors, they don't want sort of slow build up of ideas, you gotta keep them amused, you gotta come in with the Ronald McDonald costume and quip a series of brilliant theoretical points or else they're going to turn you off” ( 4. They executives who run the fast food industry are not bad mean. n. They are business mean. They will sell free-range, organic, grass fed hamburgers is you demand
it. o. They will sell whatever makes a profit” 5. What is referred to as fast-food? p. It is the mass production of processed foods that could be consumed at ones convince, in a quick and un-costly manner. q. The controversial trend to eat at a commonly known place, vi. where the taste, vii. structure, and viii. price of the food to be consumed is relatively the same as any other-in that franchise. ix. Creating a sense of “norm” in the types of fast food consumed has become comfortable, dependable and harmful to the American society. 6. Why do Americans purchase fast-food? r. familiar brands to avoid the unknown. s. ability to rely on the quality of the products we are purchasing in advance. x. For example, if someone were to sleep on a particular name brand mattress for the past ten years, the odds are likely that that person would purchase the same name brand mattress when the time came for a new one. xi. Knowing the quality of a product to be reliable and standing by it has become the American consumer’s way of thinking. xii. Consistency is key
So, why do Americans consume fast-food? flavor, accessibility and value; fast paced American life style
$.. conservative spending consumer
Are there conscientious food consumers to consider? aspects such as nutrition, organic vs. processed and economical benefits of food purchases, in addition to simply taste, convenience and price value.
Education Vs. Ignorence
It all comes down to ignorance. The more education a consumer possesses, the better educated decision they make while purchasing.
This encompasses all products consumers may want to purchases. For example, before doing research and learning about the effects of television on children, Sara’s family watched an abundance of television. After becoming educated on the hazards of watching too much television, her family (although her children are not happy about it) no longer watch the same amount of television.
Realisticly
Even though the decisions to eat healthier and watch less television are educated ones, this does not eliminate fast-food and television completely ignorance is all-to common and convenience has become a necessity. unhealthy and overweight, not to mention the effects on the economy.
Due to the convenience of the food products excessive production and consumption, people eat fast food in great abundance, harming both themselves and the economy- without even knowing it.
On the rise…
American obesity
Childhood obesity
Two Working parents
Single parents
Inflation
unemployment Just think about who the primary advertising for such franchises focused on and catered to?
Who is being persuaded the most to buy these products and why? Who sells these products?
Who is the least likely in our society to be aware of the repercussions when consuming such mass amounts of these products? The answer to all of these questions is unfortunate, our future- the American children.
The facts alone are evident and provide adult consumers with knowledge of this foul play.
Any institution that needs to rely on the sales from unaware, unknowledgeable, barely able to be considered consumers, such as children; is wrong.
Americans need to acknowledge the monopolization of fast food industry
All around the world, other countries looks to America and study our culture.
Do we as Americans want the world to know us as fast-food slobs? It is our nation, as Americans, we must acknowledge what is happening to our country
Our economy
How many farmers go out of business because of these fast food chains
Who is making the money
Who is regulating them
Who should be
This is America : where we as consumers want things “Your way”
Right away

No more home cooked meals
No more farmers
No more grosser
No more butchers
Just a drive through
Welcome to the future reality