Food Inc. starts off with a camera moving slowly though supermarket shelves with menacing background music and an ominous voice informing the audience that “In the American, supermarket, there are no such things as seasons.” Tomatoes and fruits, we are told are grown overseas while in season but still green, then gassed to induce ripening during shipment. The anonymous voiceover then backtracks, with a brief explanation of how the process of food production has evolved, but has lost its integrity to many throughout the years. The film is broken up into sections, which one by one accumulate in an attempt to paint the broader picture of just how corrupt and ungoverned the food industry is.
Kenner targets his audiences by beginning at a local supermarket. Kenner asked the audience how much we really care about the food we buy at our supermarkets and serve our families? Everyone knows what foods are; nourishing substances that are eaten to sustain life. However, many people never knew about bigger-breasted chickens, tomatoes which won’t go bad after long trips, and how pigs are killed in a really tiny and dark room.