A.G.Lafley & R. Charan.The Game Changer: How Every Leader Can Drive Everyday Innovation. London: Profile Books.
This book explains the importance of continuous innovation and cautioning how a unique product can turn into commodity if not continuously innovated. The noticeable strong meaning of innovation as foundation for controlling destiny is quoted. The importance of innovating based on customer feedback rather than technology driven as implemented by Procter & Gamble has been explained in a very detailed chapter. For a customer centric innovation the customer has to be prioritized by the culture of the company with inspiring leadership backing the goal with strategies aligned with the customer. All the different traits needed for customer centric innovation have been explained in each chapter.
A. Afuah. (1998). Innovation Management: Strategies, Implementation and Profits. Oxford, United Kingdom: Oxford University Press.
The book emphasizes the importance of managing innovation by exploiting the potential at the right time and strategize for maximum benefit. It starts with comparing leaders Wal-Mart, Intel in industry who succeeded by managing innovation versus early innovators Kmart, IBM who failed by not properly managing innovation. The book links importance of optimizing cost of innovation along with significant differentiation for maximizing profit of an innovation. The book quotes underestimated potential of innovation by some companies in early stages that turned out to be a major innovation later. The implantation of innovation by financing the entrepreneurial activity and limiting costs has been well detailed. Once the innovation potential is identified, implemented the next step has been explained as globalization for maximizing profits.
D, A. Owens. (2012). Creative People Must Be Stopped: Six Ways We Kill Innovation (Without Even Trying). Hoboken, NJ: Jossey-Bass.
With so many books in the market on
Bibliography: A. Afuah. (1998). Innovation Management: Strategies, Implementation and Profits. Oxford, United Kingdom: Oxford University Press. D, A. Owens. (2012). Creative People Must Be Stopped: Six Ways We Kill Innovation (Without Even Trying). Hoboken, NJ: Jossey-Bass. F, Marleba & S, Brusoni. (2007). Perspectives On Innovation. Cambridge, United Kingdom: Cambridge University Press. G.C. O’Connor, R. Leifer, A.S. Paulson, & L.S.Peters. (2008). Grabbing Lightning: Building a Capability for Breakthrough Innovation. Hoboken, NJ: Jossey-Bass. H. Chesbrough. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business Press. H. V. Carstensen & C. Bason. (2012). Powering Collaborative Policy Innovation: Can Innovation Labs Help?. Copenhagen, Denmark: Innovation Journal. Jean-Philippe & Deschamps. (2008). Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation. Indianapolis, IN: John Wiley & Sons. P, Skarzynski & R. Gibson. (2008). Innovation to the Core: A Blueprint For Transforming the Way Your Company Innovates. Boston, MA: Harvard Business Press. S. D. Anthony. (2012). The Little Black Book Of Innovation: How It Works, How to Do It. Boston, MA: Harvard Business Press. S. Denning. (2005). Transformational Innovation—A Journey By Narrative. Bingley United Kingdom: Emerald Group Publishing Limited. T, Jones, D. McCormick, & C. Dewing. (2012). Growth Champions: The Battle For Sustained Innovation Leadership. Indianapolis, IN: John Wiley & Sons. Thomas, M. Koulopoulos. (2009). The Innovation Zone: How Great Companies Re-Innovate For Amazing Success. Boston, MA: Nicholas Brealey Publishing. The author focuses on innovation in a world of uncertainty and unexpected possibilities T.O. Akenroye. (2012). Factors Influencing Innovation in HealthCare: A conceptual synthesis. Germany: Leipzig Graduate School of Management. V.Govindarajan & C.Trimble. (2005). Ten Rules For Strategic Innovators: From Idea to Execution. Boston, MA: Harvard Business Press.