Innovation and creativity evaluation of Apple Corporation

Content
Executive Summary...................................................................................................................3
Introduction...............................................................................................................................4
Creative and developing opportunities of Apple Corporation ..................................................4
Apple Corporation’s process of managing innovation ..............................................................5
Apple Corporation’s behaviour and principles as an entrepreneurial organisation ..................7
Conclusion .................................................................................................................................7
Reference list .............................................................................................................................9

Executive summary
The process of creativity and innovation is difficult to describe by one definition as it is the way of mental work and thinking in particular ways different from that most of people have experienced to imagine. There are many theoretical approaches were developed since the processes of creativity and innovation have become an essential part of businesses. In particular, Graham Wallas theoretical framework was applied in synthesis with the bright example from the experience of Apple Corporation to deeper evaluate and understand the process.
The process of innovation and the way of it managing was described by 3 phases innovation process with clear evaluation and presentation of the main steps the process of innovation comes through. The example of Apple Corporation innovation process showed the most appropriate experience described by theoretical framework.
Being an entrepreneurial organisation Apple Corporation has developed a number of behavioural rules and general philosophy to operate and keep the top position in the