Table of Contents
1. Introduction…………………………………………………………………………… 1
2. Business opportunity ………………………………………………………………………………………… 1
3. Innovation – opportunity for an entrepreneur ………………………………………………………………………………………… 1
4. Potential market ...………………………………………………………………………………………. 2
5. Competitors...…………………………………………………………………………. 3
6. Issues...…..……………………………………………………………………………..3
7. Conclusion..…………………………………………………………………………….4
8. Bibliography…...……………………………………………………………..……….. 4
1. Introduction
This report is presented to identify a business opportunity and its environment. A brief description of the idea itself is initially outlined. Further, the report explains the market and issues which may arise while setting up the business. To find out whether this business proposal would be successful it is necessary to analyse aspects featured below. 2. Business opportunity
Airports are places where thousands of people wait for their flights every day. It is a huge international market with many opportunities for entrepreneurs. At Gatwick Airport there is plenty restaurants and shops where people can have something to eat or buy souvenirs but there is no place where they can look after their bodies and minds, place for relaxation. Why not to make waiting time of bored and tired travellers pleasant? The idea is to open a beauty salon at one of the busiest airports in the UK. Opened 24 hours a day, option for the most unluckiest passengers who got stuck overnight at the airport and for regular travellers having some free time before departure. However to start up a new business it is necessary to identify the environment. It helps to recognise the market and business opportunities what facilitates the adaptation of corporate strategy. It is also very useful to calculate the risk and to predict any problems that may appear while setting up and further running a company, therefore all these aspects are
Bibliography: Civil Aviation Authority, 2010. Survey Reports .[online] Available at: http://www.caa.co.uk/default.aspx?catid=81&pagetype=90&pageid=7640 [Accessed 19 November 2011]. Your London Airport Gatwick, 2011. About Gatwick. [online] Available at: http://www.gatwickairport.com/business/about/ [Accessed 3rd December 2011]. Direct gov, 2011. [online] Available at: http://www.direct.gov.uk/en/index.htm [Accessed 25 November 2011]. British Association of beauty therapy and cosmetology, 2011. [online] Available at: http://www.babtac.com/ [Accessed 25 November 2011] www.google.co.uk