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Inside Izmir International Fair: Oldest Trade Show in Turkey

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Inside Izmir International Fair: Oldest Trade Show in Turkey
Inside: İzmir International Fair 1.- SYNOPSIS Inside: İzmir International Fair will allow us to become familiar with the oldest tradeshow in Turkey, considered the cradle of Turkey's fairs and expositions industry. This study will show the way the Fair works from the inside, will analyze and show the history of the fair and the city where it takes place, İzmir and will discover how, in its 80th year, İzmir International Fair still goes from strength to strength, attracting the largest number audience of buyers of various products to the Turkey’s trade event..

The essay will invite the viewers to discover the importance of the İzmir fair and everything that makes it unique: A fair that has witnessed the history, watching a country travel a long way over the years. Our audience will learn how it was created, how it is managed, and how it is focused into the future by watching the way it works.

2.- CONCEPT

How is it possible to prepare a multi-product exhibition including more than 1.000 exhibitors from more than 50 countries and handling almost 1.5 million visitors? What is the story behind an 80 years old fair considered the cradle of Turkey's fairs and expositions industry? Is it possible to adapt to modernity without losing the original spirit started in 1927?

“İzmir Fair is one of the most prestigious times and settings of Turkey.”
Feyzi Hepşenkal
İzfaş Gen. Md.

On February the 17th of 1923, the 1st Economy Congress was held in İzmir, eight months before the proclamation of the Turkish Republic, and it was the beginning of the process of the foundation of the İzmir International Fair. The fair and the festival are held in the compound of İzmir's vast inner city park named Kültürpark, which corresponds to the city quarters ravaged by the 1922 Great Fire of İzmir. The Fair is organized by İZFAŞ, a depending company of İzmir Metropolitan Municipality and on 2011, the 80th İzmir International Fair will
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