A deep realization about marketing begins its existence when I was browsing on the Internet. An author named Seth Godin captures my oblivious being in view of marketing with an aphorism that goes this way, “marketing is a contest for people’s attention”. This line must be too short to consider but it carries a lot of denotations which could be branched out to many ideas. Thinking, with respect to my instructor’s introduction of Marketing Management, I was near to set store by shifting my present course into that course, his field of expertise. But he, himself alone enlightened me enough to consider that he was just “marketing” the course.
As I was going-over the lecture done through online, I can say, marketing is interesting. Like what Godin defined, it is a contest, so it is a battle of creative minds to produce and innovate products, services, ideas, places, even experiences and many more. I find these marketers (the people who seek response from another party) brilliant for they possess superb brainpower to make the marketed things more attention-grabbing thus creates a greater number of customers to buy. While the country is always seeking out for demands, the marketers have to pursue to influence the level, timing and composition of demand to meet the objectives. They should mount and maintain organization by keeping and following the marketing system wherein the industry (collection of sellers) and the market (collection of buyers) are the two main constituents whereas the information, communication, goods and money are circulating. These things being marketed en route for the various customer markets like the consumer, business, global, non-profit and governmental markets across the world. The advertised and promoted items for consumption are put on sale through what we call marketplace, marketspace and metamarket. Considering the definitions in the lecture, marketplace is physical, like when someone stops in a