Integrated Marketing Communication Case Study Chipotle

Integrated marketing communications (IMC) are the key for Chipotle to successfully constructing and maintaining clients relationships. Thus, the chain guarantees its reliability with a combination of a creative food, a wonderful service and a strategy through direct marketing listed above. Added to that, the fast food chain has taken an incredible step to segment its target audiences. However, the company has to take solemn advantage of manifold media choice to increase its sales and sustainability awareness. This is true, in view of the fact that in the past the company had centered first and foremost on direct and printed advertising. Hence, the fast food maker needs to realign its marketing efforts to digital communication with its target