Integrated Marketing Plan
Makeup by Jana
Jana Kutak
Makeup by Jana IMC – January 2013
MKTG410 Advertising and Public Relations
Professor Eric Freeman
Table of Contents
Executive Summary3
Introduction3-5
Integrated Marketing Campaign5-6
Advertising and Marketing Campaign6-9
Direct Marketing Campaign9-10
Internet Marketing Campaign11-13
Sales Promotion13-14
Public Relations Campaign15
Conclusion16
Makeup by Jana
EXECUTIVE SUMMARY
Makeup by Jana is in the process of running a one year campaign to really bring brand awareness and “launch” the company, with several components to execute goals. At present, Makeup by Jana is a part-time business. This causes problems due to limited time and resources for marketing and advertising. The goal of this campaign is to bring as much exposure as possible to Makeup by Jana and increase the growth and clientele for the business. Budget is limited, so finding creative and affordable ways to gain exposure will be a challenge.
INTRODUCTION Founded in 2008, Makeup by Jana is a small business that specializes in a professional makeup experience for each individual client. Jana has been a makeup artist for over 12 years, only just recently finding her passion to bring her outstanding makeovers to others. Jana has always had an eye for perfection, a talent for bringing beauty to the face, and a passion for inspiring others to see their own beauty.
Jana became a certified international makeup artist in 2007, and since has had the opportunity to bring her talent to others in various settings. From bridal makeup, to catalog makeup, makeup for a female football league, personal photo sessions, and home makeover parties; Jana has done it all. Makeup by Jana is based in Naperville, Illinois but is a mobile business. Its home business area is Chicago and surrounding suburbs. There are several “freelance” makeup artists in the area but most focus on the fashion industry and are based in downtown Chicago, and aren’t as mobile
Jana Kutak
Makeup by Jana IMC – January 2013
MKTG410 Advertising and Public Relations
Professor Eric Freeman
Table of Contents
Executive Summary3
Introduction3-5
Integrated Marketing Campaign5-6
Advertising and Marketing Campaign6-9
Direct Marketing Campaign9-10
Internet Marketing Campaign11-13
Sales Promotion13-14
Public Relations Campaign15
Conclusion16
Makeup by Jana
EXECUTIVE SUMMARY
Makeup by Jana is in the process of running a one year campaign to really bring brand awareness and “launch” the company, with several components to execute goals. At present, Makeup by Jana is a part-time business. This causes problems due to limited time and resources for marketing and advertising. The goal of this campaign is to bring as much exposure as possible to Makeup by Jana and increase the growth and clientele for the business. Budget is limited, so finding creative and affordable ways to gain exposure will be a challenge.
INTRODUCTION Founded in 2008, Makeup by Jana is a small business that specializes in a professional makeup experience for each individual client. Jana has been a makeup artist for over 12 years, only just recently finding her passion to bring her outstanding makeovers to others. Jana has always had an eye for perfection, a talent for bringing beauty to the face, and a passion for inspiring others to see their own beauty.
Jana became a certified international makeup artist in 2007, and since has had the opportunity to bring her talent to others in various settings. From bridal makeup, to catalog makeup, makeup for a female football league, personal photo sessions, and home makeover parties; Jana has done it all. Makeup by Jana is based in Naperville, Illinois but is a mobile business. Its home business area is Chicago and surrounding suburbs. There are several “freelance” makeup artists in the area but most focus on the fashion industry and are based in downtown Chicago, and aren’t as mobile