Integrative Business Applications: Case Study

Integrative Business Applications
BA 3103
Spring 2014

Dr. Andrea Hornett (“dr. andy”)
E-Mail: [e-mail]

Office Hours: MWF – 8-11 am Door is always open drop in anytime. Appointments can be scheduled for any day or time.
Office: 384 Speakman Hall

Course Overview and Objectives:

This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting, Finance, Marketing, Economics, Statistics, Human Resource Management, Ethics, MSOM, and Risk Management and Insurance. It will prepare them for the analytical rigors of decision-making in complex business environments.

Please be advised that
Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. What alternative strategies and programs would you consider to deal with the opportunity or threat to the organization? Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
4. Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.
5. Describe tracking metrics to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
6. Summarize what you have learned from your critical analysis. You are encouraged to do external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive list of references are required. Your report must include the focal reading plus at least three references in addition to the company’s website or
The result is the disruption of academic, administrative, social, or recreational activities on campus.

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Writing Intensive Assignment Guidelines

To be considered effective, each assignment must have acceptable:

Grammar – this includes avoiding:
Sentence fragments
Garbled sentences
Ill-Formed