Through analysing data on a weekly basis, patterns have emerged in regards to the way users interact with social digital media. The above graph will be further interpreted, and highlight key aspects in regards to social media’s role in life of a user. However, through all the social media platforms, there is one which reigns supreme. This platform is Facebook, the foundation to communicating online with friends. The following will discuss how Facebook, and other forms of social media shape the lives of users.
The three social media platforms which were used in the digital diary include, Pinterest, Twitter and Facebook. Out of the fifteen days examined in the digital diary the amount of times these social media platforms were used is shown in the following (Figure 2):
Within the fourteen days of using Facebook, a total of nine days consisted of communicating with friends online. The primary reason noted in the digital diary, is to be “kept updated with friends”. The other social media sites such as Pinterest and Twitter, were not used as a source of communicating with people online. The single purpose of using Twitter noted in the digital diary was to help assist in research for a group assessment. Whereas, Pinterest was used as entertainment, collecting different images and creating ‘boards’ which reflect different interests. In regards to Facebook the various conversations included organizing events with friends as well as gaining perspectives towards subjects at university. In this sense Facebook, was used to not only converse with friends but assist the user in an educational context. However, what cannot be denied is Facebook’s role in communicating with friends. Through the digital diary findings advertising companies are able to determine the reasons of using Facebook (as a source of communication), and come up with strategies to build advertisements around these findings.
In regards to advertising messages being shown within