Preview

Final Research Paper GEN499

Best Essays
Open Document
Open Document
2876 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Final Research Paper GEN499
Final Research Paper
Barry Hirstius
GEN499
Doctor Shehadeh
August 25, 2014

Social Media has become so powerful and influential within modern culture and society, that it has the ability to affect people’s lives in all aspects, including both financial and social status. Quite simply, it can either “build you up or break you down”; and only those that knowingly can utilize its services in a skillful manner are the ones able to succeed.

Most fortunately for me, I am one of those people; as I have successfully within a year and a half of time, have gone from living in obscurity to becoming a well-respected (and often-read) sports writer and radio talk show co-host. With the millions of apps, websites and other platforms for people to communicate through media that are all over the Internet these days, this is truly the age of social media. (Foth, 2011)

As someone who would be considered to be ‘old school’ by the members of today’s “Digital Age”, I have assimilated / adapted and learned how to take full advantage of the opportunities that have been presented to me. Nowadays, thanks to social media, anyone who has the desire, can have a voice. Social media has become an integral part of our everyday lives. We find and share our new favorite clothing and food brands on blogs; we meet people with similar interests on Facebook; we get our news in one sentence on Twitter; we share a picture of that fabulous crawfish etoufee we had at a restaurant while visiting New Orleans during our vacation on Instagram; and we can even find our future husband or wife on dating sites. We have an amazing ability to be connected, stay in-the-know and share our own interests, ideas and opinions on just about everything.

Our world has RADICALLY changed within the last 30 years. In this “new dawn of an era”, people are shifting from traditional media such as newspapers and television to using the Internet and social media to find news, but the way that we receive news



References: Rohrs, J.K. (2013) Audience: Marketing in the Age of Subscribers, Fans and Followers; JohnWiley and Sons Publishing Kovacs, H Singh, R.K. (2010) Broadcast Journalism: Techniques of News Writing Reporting and Production; Mangalam Publishers . Gerbaudo, P. (2012) Tweets and the Streets : Social Media and Contemporary Activism; Pluto Press Marichal, J Evans, D. and Bratton, S. (2012) Social Media Marketing : An Hour a Day (2nd Edition); John Wiley and Sons Publishing Lovett, J Kuhlmann, M. (2012) Social Media for WordPress : Build Communities, Engage Members and Promote Your Site; Pact Publishing, Inc. Oatway , J. (2012) Mastering Story, Community and Influence : How to Use Social Media to Become a Social Leader; John Wiley and Sons. Publishing Trotter, D

You May Also Find These Documents Helpful

  • Good Essays

    Though an extremely new medium, social media has seemed to completely alter the way Americans think, especially among the Millennial generation. It is another perfect example of how our lack of sense and reason has transformed something that was designed to increase our social capabilities into a way to rant, boast, and bully. Instead of using social media to communicate and connect positively, our society has used it to create countless issues and distractions that only deter and detract from developing our social…

    • 455 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Unit 9 P4

    • 1171 Words
    • 5 Pages

    Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Technology has advanced over the past decades, rapidly influencing today’s social culture. Social media is still developing into many different forms. Those forms can include Smartphone’s, computers, laptops, television, and tablets. Whichever the object is, it has also become a form of communication in many different ways. So much of people’s lives are impacted by social media, and there are many debates that whether or not it has a positive or negative effects on society.…

    • 1170 Words
    • 5 Pages
    Better Essays
  • Better Essays

    As of January 2014, 74% of online adults were social media users. When social media began in the late 1970s with Bulletin Board System, a program designed to allow users to download files, games, and post messages to other users through telephone lines via a modem, not many were prepared for the effect it would have on the world 30 years later. As social media progressed through AOL (1990s), MySpace (2000s), and now onto Facebook, Instagram, and Twitter, social media has continued to become a larger part of more and more people’s lives. A role that is now so large that many argue social media has become more of a curse than a blessing, and has poisoned communication, in person and over the Internet. But, social media helps protection services and law enforcement, assists people trying to stay up to date with the news, and allows people to stay connected with current and past friends.…

    • 1481 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Evergreen Social Media

    • 669 Words
    • 3 Pages

    The world today is obsessed with social media and internet sites such as: Twitter, Facebook, and Snap Chat. Many more social media websites are being created on a continuous basis. There are good aspects with these social media websites, but bad ones as well. Jessica Bennett’s article in Newsweek, writes about the flip side of internet fame. I believe we should all think about what we post, write or state on social media, as it can affect others dramatically.…

    • 669 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Social Learning

    • 2320 Words
    • 10 Pages

    Over the past 10 years social media has become a part of our everyday live. From MySpace to Instagram just about everyone is only one degree of separation from social media. What was once just a source to stay in touch with long lost friends and family has evolved into a place for marketing, customer and product research, networking, informal learning, and real time interaction with peer’s and colleagues. Initially business only used social media for marketing and an avenue to reach out to their target market. However some organizations have found it essential to utilize this new technology to its full potential. In an article entitled Social Learning authors Matt Allen and Jennifer Naughton have conducted studies done to address how social media can and should be integrated into the business world. Allen and Naughton say’s “Baby Boomers are retiring, and predictions are that by 2014, half of the workforce will be Millennial. They have grown up using technology and expect it to be part of how they work. And, increasing numbers of individuals are adopting it.” (Allen, M., & Naughton, J.2011) Because social media apps are intergraded with just about every piece of technology the millennial generation have become accustom to using it daily.…

    • 2320 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Social Media

    • 439 Words
    • 2 Pages

    Social media differ from traditional/industrial media in many ways, including quality reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).…

    • 439 Words
    • 2 Pages
    Good Essays
  • Good Essays

    With so many technological advances in today’s society, it is no wonder why industrialized nations like the United States are constantly changing and always seeking to find the next best thing. Social media is one of the several technological advances currently thriving in American society. Social media has significantly changed the way of communication between organizations, communities, and individuals through websites like Facebook, Twitter, and YouTube.…

    • 958 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Pepsi

    • 2596 Words
    • 11 Pages

    Funk, T. (2011). Social Media Playbook for Business : Reaching Your Online Community with Twitter, Facebook, Linkedin, and More. Social Media, 2-3.…

    • 2596 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Social Media Technology

    • 3427 Words
    • 14 Pages

    Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53 (1) , 59-68.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    In the past few years, the increase in the use of social media has skyrocketed. A countless number of people of all ages have continuously been using technology in their everyday lives. The problem with this is that some overuse it and cannot detach themselves from it. This causes a distraction to allowing people to live their everyday lives and hurts their social relationships by involving less communication. The younger generation is also affected by catching on to these bad habits. Between addiction, distraction, and bad influences social media has not only made it’s way into many lives but has affected…

    • 1007 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Electricity was first introduced to society hundreds of years ago; the way people communicate began to change in many different ways since then. New inventions helped people build more sophisticate tools to build better places to live and work. This new inventions changed the way we live now days; they make our lives much easier. In the decade of the 1920's when radio was first introduced to public, people begin buying it and using it more and more, as years passed by it become incredibly popular that most American families had a radio at their houses. They could spend hours with their families listening to music or their favorite shows. This was just the beginning of the revolution of social media. Throughout the years social media has reached a lot more people and has changed the way we communicate and interact with others, but it is changing the way we think too “Psychologists have also argued that digital technology is changing the way we think” (Derbyshire). The easy access to social media is causing alarming changes in the brains of society.…

    • 824 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Social media has greatly changed the way people communicate and interact with one another. There are a variety of social media sites which are used worldwide, such as Youtube, Facebook and Twitter. This type of communications method is now being used by business in marketing their products.…

    • 1240 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Social Media

    • 1192 Words
    • 5 Pages

    Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010).…

    • 1192 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Technology and social media have affected society in many ways that were previously not imagined. For example, early innovators didn’t believe in computers becoming a widespread device. It was originally thought of to be a product strictly for men and science fiction geeks. Now a day, it is almost impossible to find someone without one. It has become an addiction that we never once believed it could be.…

    • 1160 Words
    • 5 Pages
    Good Essays