Intercultural Communication and Business Practice

Intercultural Communication and Business Practice: The system of sharing symbolic resources by a group of people is known as culture and communication is basically the practice of making and exchanging these symbolic resources or meanings. Since intercultural communication is basically communication between people of various cultures, intercultural business communication is considered as the communication by people of different cultures between and within businesses (Chen, 2007). The importance of intercultural business communication and impact of intercultural communication in business practice is largely because of diversity in the workplace. Most organization and businesses depend on intercultural communication since cultural differences do not prevent people from working with each other. Actually, in today’s business environment, the need for good intercultural communication skills cannot be underestimated since it results in better business.
Revolutionary Shift in Business Practice through Intercultural Communication: As compared to fifteen years ago, business ventures and practice are rapidly becoming more and more globalized (Shively, 2010). This is largely due to the fact that today’s world is characterized by an ever increasing number of interactions between people from different cultural and linguistic backgrounds. International business has begun to develop in more prominent cultures with the exception of only a few regions. Consequently, the revolutionary shift in business practice from an intercultural communication angle is the rapid development of international business ventures across the globe. Business ventures and enterprises are now adopting an international or global perspective that enables them to conduct their business effectively across various cultures. This shift to international business from a global perspective is due to the fact that intercultural communication is a common daily experience, universal phenomenon and has

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